Kudos to Cumulus Shreveport’s cluster which has informed us it distributed toys to more than 300 Shreveport, LA, children in need through its first-ever “Christmas Wish Toy Drive” held this holiday season. The stations — KRMD-AM, KRMD-FM, KQHN-FM, KVMA-FM, and KMJJ-FM — were delighted with the response from their legion of big-hearted listeners.
Promotions Director and KMJJ-FM Midday Personality, Scooterman Pro — aka Willie “Scooter” Burton — spearheaded the collection and outreach efforts to ensure that the toys were distributed to the children who needed them. The children were invited to a Christmas party at Cumulus Shreveport studios on Saturday, December 21, where Santa paid a special visit to deliver the toys and spread some joy.
Aaron Criswell, VP/Market Manager, Cumulus Shreveport, said: “Being part of the local community is a major factor in how we operate. Our Promotions Director, Willie “Scooterman Pro” Burton, did an amazing job in executing this inaugural event. Along with the leadership of Operations Manager Jay Michaels, we will continue to connect with the community and improve our listeners’ life experiences.”