The National Association of Broadcasters is introducing “Broadcast Essentials,” a new online educational program for stations designed to help new employees in small and medium markets navigate the industry with the knowledge, tools, and resources needed to succeed.
The first edition, “Radio Employee Onboarding Suite,” is available now. It includes:
• A primer on radio station licenses and content delivery methods
• A typical radio station’s organizational chart
• Information on content and revenue streams
• An introduction to how commercials are created, scheduled, and aired
• Details on radio’s role in the local community and economy.
“Navigating the broadcast business can be intimidating for first-time employees, with so many different industry terms, regulations, and workflows,” said Steve Newberry, Executive VP of Industry Affairs at NAB. “We are pleased to offer NAB members this complimentary new resource designed to equip new employees with information they need to succeed in their new roles.”
“Broadcast Essentials” is free for NAB members. Non-members can also purchase the series company-wide or per station/cluster. More information is available HERE.
