Radio’s Content Musician

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That's what former WGN Chicago (and now Entercom Chicago Market Manager) Jimmy deCastro called Todd Manley when Manley worked for deCastro as WGN's VP of Content & Programming. Now Manley sits in the GM seat, running one of the most recognizable set of call letters in the country. What's his plan now that he has the keys?

5 Ways To Help Your Salespeople Sell More

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(By Lisa Thal) "You can't manage what you don't measure." How many times have you heard that? This is to say that, unless you measure something, you can't manage improvement. Sure, it’s our responsibility to make sure we're taking advantage of all the systems available to help us measure our team's effectiveness, but how do you measure your sales team’s emotions?

Managers: Here’s How To Overcome Big Challenges

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Every day they park the car, climb the steps to the station, and head to the corner office. But each day is different. Every challenge is new. They all need to be resolved. The successful radio manager is able to address those challenges calmly and professionally and put a plan in place to keep the engine running smoothly in the building.

Dreaming. Doing. Whining. Shining.

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(By Deborah Parenti) The new year is a good time to think not only about what we want to accomplish, but to resolve how we’ll do that. And resolve whether we want to be “whiners or shiners.” Do you want to grow your career? What steps are you willing to take to make it happen? Since graduating from college, how many industry seminars have you attended?

The Sad State Of Radio…People

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Judging by the amount of feedback we received from his Thursday column, Walter Sabo struck a nerve yesterday. In his piece entitled "The Sad State of Radio...People," Sabo stated that nobody has a problem with radio, except radio people. In case you missed it, here's Sabo's column again...and your comments about it from Thursday.
Ron Robinson - Radio

Before And Beyond Creative

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(By Ronald Robinson) Let’s be clear: Radio creative is occasionally applied to generate the retention of interest in listening to the ads, and to generate emotions in an audience. This is in order to influence them for the benefit of the station and its advertisers. This approach, this process, is far more powerful than simply delivering content information. 

Life And Lessons With Chickenman

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(By Eric Rhoads) I was first exposed to Dick Orkin’s voice when listening to the Chickenman series on WOWO in my hometown of Fort Wayne, Indiana, during my youth. Though that was my parents’ and grandparents’ station, I tuned in for Chickenman because I didn’t want to miss an episode. The same became true for The Secret Adventures of the Tooth Fairy.
Roy Williams - Radio

Banter As A Tool Of Selling

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(By Roy Williams) “I was told that repartee heightens the attention of an audience.” “Is this going to be like that time you told me about ambergris?” “What do you mean?” “There I was, minding my own business, when you started telling me how the most expensive perfume in the world comes from whale puke. Like I needed to know that.”

Helping Advertisers Find Value in Local Radio

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(By Mark Gorman, CEO, Matrix Solutions) Is local radio advertising worth the money? Simply put, yes. With U.S. digital advertising poised to make $83 billion in revenue this year, some advertisers are now finding it difficult to make the case for radio – especially local radio.

Hogan Suit Against Cox Can Proceed

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According to ABC News in Tampa, former pro wrestler Hulk Hogan is suing 102.5 The Bone Morning Man Mike Calta (pictured), his former co-worker Matt Loyd, and Cox. The suit involves the 2007 sex tape recorded by Bubba the Love Sponge Clem that was posted to Gawker Media.

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March 11, 2024


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