Podcast Ads See Longer Breaks, Bigger Brands, More Spending
Podcast advertising continued its rapid expansion in Q4 2024, with total ad spend rising 19% year-over-year, according to Magellan AI’s Podcast Advertising Benchmark Report. The data suggests that advertisers are becoming more comfortable with longer ad breaks.
Bongino, Ryan, and NPR Have Heavy January Podcast Presence
Cumulus Media's podcasts had a strong presence in Triton Digital’s January 2025 Podcast Ranker, led by conservative voices like Dan Bongino and Shawn Ryan. Fellow broadcasters iHeart, NPR, and Audacy also made a significant impact in the rankings.
SiriusXM Launches New Channels for Every Premier League Team
SiriusXM has expanded its English Premier League coverage with the launch of 20 new channels on the SiriusXM app. This expansion provides each EPL club with its own dedicated channel, simplifying access when matches are in progress.
ENCO Builds AI Ad Creation Into vCreative with SPECai
ENCO has integrated its SPECai ad creation service into vCreative’s media workflow platforms, allowing vCreative users with a SPECai account to generate spec ads directly within the system without leaving the system's workflow.
SiriusXM to Provide Flag-to-Flag Coverage of the Daytona 500
SiriusXM has announced its plans for the 67th running of the Daytona 500 on Sunday, including live race broadcasts, in-car audio from top drivers, and special content from the Daytona Fan Zone featuring Dale Earnhardt Jr.
Entries Now Open for 2025 International Women’s Podcast Awards
The International Women's Podcast Awards are set to return for the fifth year this June. The event will again be held in London with a global livestream to honor the achievements of women in podcasting across ten categories, which are now open for entry.
Syndicated Tech Talk Show ‘Online Tonight’ Relaunches
After a long hiatus, the nationally syndicated radio show Online Tonight is returning, bringing a mix of tech insights, pop culture discussions, and audience interaction back to stations across the country. Former Apple repair technician Max Smart is back as host.
ABC News Sends Podcast to Radio for First Time with ‘Start Here’
ABC Audio is expanding its daily news podcast Start Here to radio with a syndicated weekend edition for ABC News Radio affiliates starting February 21. The hourlong show, Start Here Weekend, will explore the week's top stories with host Brad Mielke.
Spotify Expands WMG, UMG Partnerships; Teases New Paid Tiers
Spotify and Warner Music Group have finalized a new multi-year agreement covering publishing and recorded music days after a similar agreement with Universal Music Group last week referenced additional paid tiers and bundling.
Triton Digital and Optable Partner to Improve Audio Ad Targeting
Triton Digital has partnered with identity management platform Optable, focusing on allowing premium audio publishers to better manage, control, and safeguard their first-party identity data.
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