AM/FM Nets March Madness Advertising Reach and Frequency
With 20 million people reached by Westwood One's AM/FM college basketball coverage each season, new research highlights distinct differences between audiences for NCAA March Madness games on TV and radio, with big implications for advertising effectiveness.
The AM Band and Radio’s Dominance Over TV Defined 2023 Data
Cumulus Media and Westwood One's Audio Active Group has revealed the Group's five most popular insights of 2023. With talk about radio's place in the car, revamped listening post-pandemic, and digital audio's continued rise, here's what broadcasters found most riveting:
Across America, Radio Stations Bring Holiday Hope To Charities
Hearts and coffers are full after one of the largest weeks in the history of Radio Ink's Season of Giving Tally. The causes ranged from St. Jude to local food banks to animal shelters, but they all have one thing in common: radio stations making a difference.
AM/FM Listeners Have High Holiday Spend, Ad Engagement
Katz Radio Group's 2023 Holiday Shopping Study highlights the significant impact of regular radio listeners on holiday spending. Listeners who tune into AM/FM radio several times weekly demonstrate a high likelihood of engaging with ad campaigns.
Edison Research Recaps Top Radio Findings Of 2023
As 2023 draws to a close, Edison Research is reflecting on the year's most significant research findings. Via their numerous studies and insights on radio, podcasting, distribution, and digital, here is some of what Edison found most significant:
Audio Is ‘An Afterthought No Longer’, Topping ’24 Marketing Trends
As the marketing community gears up for 2024, global advertising and PR conglomerate WPP asked ten industry thought leaders to reveal key trends that are expected to shape the landscape. Among those is a very good outlook for AM/FM and digital audio.
Friday Could Make Or Break Audacy
As the clock ticks down, Audacy is once again moving to reset the hourglass on its looming interest payments. According to a December 11 SEC filing, all eyes will be on the company leading up to Friday.
SBS President Albert Rodriguez Announces Sudden Resignation
Spanish Broadcasting System's President and COO Albert Rodriguez announced his resignation from the company during its 2023 Q3 earnings call late Thursday morning. The unexpected move comes during what is already a time of upheaval for SBS.
Westwood One Promotes Jones To President As Grimes Moves On
Cumulus Media has announced EVP of Corporate Strategy & Development Collin Jones as the new President of Westwood One, starting January 1, 2024. He takes over from Suzanne Grimes, who is stepping away after an eight-year tenure.
Erica Farber To Step Down As RAB President and CEO
After serving as Radio Advertising Bureau CEO for twelve years, Erica Farber has announced her impending departure from the organization. Neuhoff Media CEO Mike Hulvey will succeed Farber as the new President and Chief Executive Officer, effective April 1, 2024.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
