BIA Forecasts Local Ad Surge For 2024 On A Political Tidal Wave
BIA Advisory Services' newly published 2024 US Local Advertising Forecast anticipates a robust year for local advertising, but how will traditional media stack up against digital as political revenue promises to make the new year a significant one?
Radio Hosts Fail The Endorsement Trust Test While Podcasts Soar
As misinformation and erosion of trust in the media continue to be two of the biggest modern issues for audiences and advertisers, a new study commissioned by Acast appears to have some very grim news for radio.
Gen Z Spends Almost Equal Time Between Social Media and Audio
New Gallup poll data on Gen Z reveals that the gulf between social media usage and audio consumption is much more narrow than some would suggest. Daily media consumption figures show how audio remains a viable target for advertisers wanting younger audiences.
Senator Ted Cruz Outlines AM Radio Act’s Three Paths To Law
For those needing a roadmap, Senator Ted Cruz (R-TX) discussed the prospective paths for the passage of the AM For Every Vehicle Act. The bill, which moved out of committee in July, has three potential avenues for approval in the Senate.
Industry Stakeholders Unite On Proposed Digital FM Changes
The Federal Communications Commission's Notice of Proposed Rulemaking on FM digital audio broadcasting has garnered extensive commentary from key industry stakeholders in its final comments. Overall, there is a general level of support for the proposed changes.
Ashlock Leaving Multiplatform Group For iHeart Influencer Network
Greg Ashlock is stepping down from his role as CEO of iHeartMedia's Multiplatform Group to spearhead the iHeart Influencer Network. In the interim, iHeartMedia President, CFO, and COO Richard Bressler will assume command of the Multiplatform Group.
Agriculture Groups Tell Congress Farmers & Ranchers Rely On AM
A coalition of agricultural organizations is the latest to urge Congress to pass the AM for Every Vehicle Act, saying farmers and ranchers use AM daily, "To make decisions that affect their everyday lives."
Congress Headed Radio’s Way On Performance Fee-Free Future
While the AM For Every Vehicle Act gains more traction in Congress, another piece of radio legislation is also building steam this session. The Local Radio Freedom Act is only 16 co-sponsors away from a simple majority in the House.
Patrick Communications Splits Amid Co-Owner Legal Troubles
Media industry brokers Larry Patrick and Greg Guy have announced the formation of two distinct media brokerage firms. This marks the end of Patrick Communications, the Wyoming-based brokerage firm co-owned by Larry and Susan Patrick.
Answering AI’s Next Questions With Futuri CEO Daniel Anstandig
Now that the initial shock of AI's widespread emergence has begun to settle, what should radio start to focus on beneath the surface? To discuss these second-layer questions, Radio Ink had a conversation with Futuri Media Founder and CEO Daniel Anstandig.
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