BIA Advisory Services

BIA Forecasts Local Ad Surge For 2024 On A Political Tidal Wave

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BIA Advisory Services' newly published 2024 US Local Advertising Forecast anticipates a robust year for local advertising, but how will traditional media stack up against digital as political revenue promises to make the new year a significant one?
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The AM Band and Radio’s Dominance Over TV Defined 2023 Data

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Cumulus Media and Westwood One's Audio Active Group has revealed the Group's five most popular insights of 2023. With talk about radio's place in the car, revamped listening post-pandemic, and digital audio's continued rise, here's what broadcasters found most riveting:
Brain

Brain Activity Study Shows Radio Makes Deepest Emotional Link

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Statistically, it's known that radio works. The medium has massive reach, emotional attachment to its audience, and a high trust factor, but why? A recent study into the human brain may have answers - and new knowledge - into why and how AM/FM best resonates.

Forecast 2018 Begins In Two Days. Will You Be There?

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This is the most important event of the year....if you want your 2018 to be a success that is. Forecast 2018 is only 48 hours away. If you're attending, you'll be hearing from, and rubbing elbows with, the smartest minds who'll be sharing all of their knowledge to make 2018 your best year ever. Here's exactly who will be in attendance at The Harvard Club in New York City Wednesday.

Newspaper Builds Podcast Technology

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The Washington Post’s Research, Experimentation and Development team has developed a technology called Rhapsocord, which inserts ads automatically into podcasts. According to the website Ad Exchanger, Rhapsocord automatically identifies pre-roll, midroll and post-roll spots, inserts ads and updates the files.

Be On The Lookout – Potential Salespeople Are Everywhere.

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Amanda White, Local Sales Manager for the Impact Radio Group, is always on the lookout for salespeople. She has a staff of eight to handle the seven-station cluster based in Boise, Idaho. She tells Radio Ink you always have to keep an eye out for the next great salesperson.

Pittman, Bressler Explain iHeart’s Modernization Plan

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iHeart executives have not said much publicly since announcing a "technology transformation and new organizational structure" last month that also included hundreds of programming layoffs. On the iHeartMedia Q4 earnings call Thursday night, CEO Bob Pittman and CFO Rich Bressler detailed exactly how the company plans to implement its strategy.

Rush Continues to Dominate the Dialogue

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(By Andy Bloom) When Rush Limbaugh died, you didn’t need psychic powers to know what was coming next. Within minutes of the announcement of Limbaugh’s passing, hateful and ruthless creatures slid from under the rocks.

Urban One Radio Revenue Rises 4.5%

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Urban One reported Q2 results of $118.8 million in net revenue, an increase of 10.4% over Q2 of 2021. The radio division pulled in $44.5 million, compared to $42.6 million in Q2 of 2021. Digital was up 19% in the quarter to $17.9 million.
Revenue

Top Media CROs See Hope For Q4 Ad Spend Futures

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After a challenging first seven months of 2023 for advertising revenue, Chief Revenue Officers for notable companies across media are seeing signs of recovery, particularly in five ad categories, while tech and finance remain sluggish.

Free Daily Radio News

Daily industry headlines plus breaking news bulletins.

Our Print Magazine: Radio Ink

May 13, 2024


Cover Interview: Liz Alesse, ABC Audio
25th Anniversary: The Most Influential Women In Radio
Publisher's Beat: She Persisted

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