Study: 91% of Drivers Rely on Local Radio for Breaking News
As dashboards become increasingly digital, a new wave of research from Audacy’s Connected Car Study underscores the importance of the legislative efforts to keep radio in vehicles, showing just how central radio still is for real-time, trusted information.
Nielsen: As Marketers Chase Performance Media, Radio Delivers
Despite the continued command of digital advertising, Nielsen’s 2025 Annual Marketing Report reveals a market recalibration, with radio emerging as a key beneficiary as the global survey of 1,400 senior marketers highlights widespread budget tightening.
Think Different: Post-Pandemic Entrepreneurs Want AM/FM Ads
Since 2020, local entrepreneurship has exploded, with nearly 5 million new business applications filed annually across the US. The best part for radio? They're far more likely than their legacy competitors to choose AM/FM ads over digital spend to stand apart.
Borrell: Digital to Account for 25% of Radio Revenue by Year’s End
As recent earnings calls have made clear, digital advertising is no longer a side business for radio. It’s a financial cornerstone. But while growth is widespread, some broadcasters are pulling far ahead of the pack. So who’s leading - and why?
iHeart Nabs 40% Of US Radio Ad Dollars; Costs Undercut Q1 Gains
iHeartMedia opened 2025 navigating the same tightrope walk that has defined much of the past year for radio: trimming costs while betting big on digital growth as the United States' largest audio operator confronts a stagnant ad market even as listenership grows.
Townsquare’s Digital Revenue Share Tracking Toward 60% In 2025
“Sometimes it takes a challenging macroeconomic environment to serve the purpose of highlighting how truly differentiated Townsquare is from others in local media,” said Townsquare Media CEO Bill Wilson in the company's latest earnings report.
Alpha Media to Join Connoisseur Media in Landmark Group Merger
Connoisseur Media has announced a definitive agreement to acquire Alpha Media. The combined company will retain the Connoisseur name and continue under the leadership of Connoisseur Media CEO Jeff Warshaw.
NABOB to FCC: Keep Subcaps to Protect Black Radio Ownership
The National Association of Black Owned Broadcasters is urging the FCC to maintain its Local Radio Ownership Rule, saying that any loosening of AM or FM subcaps would weaken AM radio and further erode the already limited number of Black-owned stations in the US.
Radio Takes Lead Over Automakers in AM Act Lobbying Battle
There has been a major shift in the financial battle over the future of AM radio in vehicles. For the first time since the AM Radio for Every Vehicle Act's original introduction, broadcasters outspent automakers in a single quarter in lobbying efforts tied to the bill.
It Takes Culture – Not Just Content – To Save Radio, Says Steal
As the radio industry continues to battle budget cuts, consolidation, and shifting audience behavior, veteran programmer Jimmy Steal is sounding a clear alarm: don’t forget what makes the medium matter. "You need talent. The music is available everywhere."
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