Understanding The Science Behind What Makes a Radio Ad Stick
Radio’s power as an ad medium is undeniable. But what makes a message truly move a listener isn’t just creativity; it’s psychology. Now, a marketer and behavioral science author is unpacking the hidden words and messages behind great radio ads.
Public Radio Lawsuit Over NPR Funding Faces DOJ Pushback
Three local public radio organizations locked in a legal clash with the Trump administration say the President's order cutting federal funds to NPR has left them fearful of punishment for maintaining ties to the organization, a claim the Department of Justice says is "unripe."
AMFA Supporters Trying Last-Minute Royalty Hike Strategy In DC
With a dozen working days left on the 2025 Capitol Hill calendar, American Music Fairness Act supporters are renewing their crusade to force AM/FM radio to pay more performance royalties, even if it means denying the public free access to emergency information.
Radio’s Festive Flippers See Early 40% Audience Gain Across US
As Thanksgiving officially kicked off the holiday season last week, it was radio that enjoyed the feast as sleigh bells brought listeners back in force. Stations from Biloxi to LA that flipped to all-Holiday formats saw huge in-car audience spikes across 15 US markets.
How You Can Give Back to Radio This Giving Tuesday
Giving Tuesday is a powerful opportunity to support the organizations that preserve radio’s legacy, uplift colleagues in need, and invest in its future. Radio Ink invites you to learn more about and give back to the groups that sustain our industry's spirit.
Friend or Foe? Amazon’s Audio Ambitions Reach the Radio Dial
Earlier this month, iHeartMedia joined a growing roster of major audio companies now selling inventory through Amazon DSP, including Cox Media Group, Spotify, and SiriusXM, raising a question for broadcasters: when big tech comes calling, is it partner or predator?
Cumulus and Nielsen Set the Stage for Antitrust Court Battle
What Cumulus Media calls “a critical inflection point…for the broadcast radio industry as a whole,” Nielsen calls “hyperbolic and baseless,” as the two prepare to square off in federal court over the measurement giant’s Network Policy and the economics of ratings access.
AM/FM Radio Drives Holiday Spirit, Shopping, and Sales Growth
As retailers and consumers enter the year’s busiest shopping week, multiple studies confirm that AM/FM radio remains one of the most powerful tools for connecting with audiences and driving sales during the holiday season.
The Tale of Two Sales: Connoisseur’s Split California Strategy
As Connoisseur Media moves forward with the reshaping of former Alpha Media properties, two California deals filed during the shutdown take sharply different approaches: one commands an eight-figure price, while the other changes hands for just one dollar.
House Hearing on Daylight Saving Policy Draws AM Radio Warning
How harmful could permanent Daylight Saving Time be? Extremely, if you're an AM broadcaster, says NRB Vice President of Public Policy Nic Anderson in a letter to the US House subcommittee currently debating the merits and foibles of changing the clock.
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