Podcast recommendation start-up PodRoll has teamed up with audio intelligence platform Sounder to transform the podcast listening experience through personalization and advanced content recommendations.
PodRoll, established by industry veterans who co-founded Megaphone, selected Sounder as their primary partner to boost its recommendation engine. With PodRoll’s unique approach of expanding podcast consumption via post-episode recommendations, the collaboration holds a strong focus on user engagement and content quality.
By employing Sounder’s artificial intelligence tools, PodRoll can analyze and classify podcast content at a large scale, enabling it to deliver customized podcast recommendations tailored to individual listener preferences and behaviors. This functionality is key to powering PodRoll’s recommendation engine and guiding listeners to their next favorite episode.
The joint effort brings together Sounder’s top-tier AI and PodRoll’s novel approach. PodRoll’s extensive industry experience and Sounder’s advanced AI capabilities are set to offer an innovative service to the podcast industry.
The partnership offers podcast publishers a unique opportunity to grow their podcasts at scale by buying, selling, and monetizing podcast recommendations. Podcast listeners stand to gain improved content discovery, personalization, and better contextualization of podcasts.
Preliminary data shows a promising start for the collaboration, with a reported 30% increase in podcast consumption thanks to the enhanced tools provided by Sounder and PodRoll.
“Sounder’s AI-driven solutions, coupled with their exceptional brand safety and suitability solutions and contextual intelligence, perfectly align with PodRoll’s vision of introducing a first-of-its-kind platform,” said PodRoll co-founder Jason Cox.
Sounder CEO Kal Amin expressed, “PodRoll’s mission to increase podcast consumption aligns seamlessly with our own goals of elevating the podcast experience. We’re excited to be their chosen partner, leveraging our AI technology to provide deep, meaningful content insights that drive the discovery and recommendation engine at the heart of PodRoll’s platform.”
