After spending Q1 overhauling its programming structure to be “Content-First,” Audacy is starting Q2 with a focus on a fresh sales structure, featuring a new regionalized organization that eliminates the Market Manager role from the company’s clusters entirely.
Radio Ink obtained an internal memo from Audacy CEO Kelli Turner outlining the changes. The restructuring removes what Turner describes as historical “market walls” to encourage collaboration across markets and drive revenue growth.
The Market Manager role is being replaced by a Senior Vice President of Sales position in local markets, filled in many cases by existing market leadership. The company also noted that a limited number of positions across various departments have been eliminated as part of the reorganization, though specifics were not divulged.
The new structure will be led by ten new Regional Vice Presidents:
- Dan Barron: Greensboro, Greenville, New Orleans, Memphis, Chattanooga
- Matt Bewley: Miami, Orlando, Gainesville
- Sarah Frazier: Austin, Dallas, Houston
- Kieran Geffert: San Diego, Riverside, San Francisco, Seattle, Sacramento
- Micah Goldberg: Denver, Portland, Las Vegas, Phoenix
- Pete Kowalski: Detroit, Minneapolis, Madison, Milwaukee, Cleveland
- Roxanne Marati: Kansas City, St. Louis, Wichita
- Brian Rooney: New York, Boston, Hartford, Springfield
- Dave Scopinich: Philadelphia, Washington D.C., Baltimore, Wilkes-Barre
- Michael Spacciapolli: Norfolk, Richmond, Pittsburgh, Buffalo, Rochester
In January, Turner reorganized Audacy’s programming operations around a “Content-First” model, replacing local market silos with centralized format leadership and placing Brand Managers under Format Vice Presidents rather than local market leaders. The new sales structure extends that same philosophy to the revenue side of the business.
These companies have lost their collective minds. Look like a total surrender.
I attended my first Clear Channel leadersip conference back in 2006. Bruce you were probably there—not sure. Hundreds of MM, DOS, OM station level employees along with a relatively small corporate staff were in attendance. Inside the ballroom where we gathered for the first night’s dinner I had the opportunity to see the “face” of this huge company that controlled most of the radio listening in America with stations leading most formats, especially Urban I have no factual knowledge about AFAM attendance that night but I’m sure it was very low. To their credit that balance improved starting in 08, when Bain riffed the company headcount so hard that the minority percentage improved as the number of white vs black firings played out. FYI I’m a conservative Southern old white guy who was shocked that night to see such an obvious preferential history.
Craig Scott. Savannah GA
If this list is complete it is a “sad” fact that this company has no AFAM representation on their leadership team. Saying it out loud for amplification not a response.
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