In parallel with its Q4 2025 earnings release, Entravision has a new radio-side leader in Eduardo Maytorena, as the Hispanic-focused broadcast company adjusts its leadership structure for its US markets with a new round of C-Suite adjustments.
Maytorena takes oversight of radio and digital audio programming, local radio market sales, and network and national sales as President of Entravision Audio. He previously served as Senior Vice President in Entravision’s Los Angeles market.
In addition to the previously disclosed transition away from former President and COO Jeff Liberman, Entravision revealed the removal of another top-level officer. Juan Navarro, who replaced Karl Meyer as Chief Revenue Officer in late 2024, is no longer in the position. Winter Horton takes the post after serving as Senior Advisor to the CEO. He previously held COO roles at Liberman Broadcasting and Meruelo Media.
Navarro will continue as Los Angeles market manager.
Entravision also elevated Jeff DeMartino from General Counsel to Chief Legal Officer, Maria Martinez-Guzman as President of Entravision Media, Jessica Martinez to EVP of Digital Products & Operations, LeaAnna Hernandez to EVP of AI Strategy, and Fred Roggin as President of Entravision Digital. CFO Mark Boelke, who absorbed the COO title when Liberman departed in February, retains both roles under the new structure.
Maytorena said, “I’m energized to take this role. Entravision has built one of the most influential platforms for Latino audiences, and I’m proud to help lead its next phase of growth. We will change the audio game and transform it into a more integrated, dynamic platform. My goal is to position Entravision Audio as the most forward-thinking Latino audio platform, driving growth across our markets.”
He specifically told Radio Ink, “Audio remains one of the most intimate and powerful mediums in media, and we’re at a pivotal moment where innovation and integration can unlock extraordinary opportunities.”
“I’m most excited about redefining what Hispanic audio can be. Radio has operated under the same structure for decades, but the audience and advertising landscape have evolved dramatically. Entravision has the scale, cultural credibility, and cross-platform reach to lead that evolution in meaningful ways. We’re not just evolving radio — we’re building the next generation of Hispanic audio.”
“That means increasing revenue performance, strengthening cross-platform alignment with TV and digital, and developing owned talent and intellectual property that deepen audience loyalty. Ultimately, we are building a modern, scalable audio ecosystem that proudly serves our communities authentically and creates differentiating and meaningful value for our partners.”
Horton commented, “Leveraging our deep resources and unrivaled connection to our audiences, I am excited to sharpen our client focus and deploy innovative sales operations that will drive significant, accelerated, and more measurable growth than ever before.”
Maytorena tells Radio Ink, “The way audiences consume content is changing rapidly, and that presents tremendous opportunity. I’m excited to innovate, to elevate our storytelling, and to ensure our content reflects the diverse communities we serve — not just in language, but in perspective and experience.”
“I hope to position Entravision as a leader in modern video — blending trusted journalism, compelling original programming, and forward-thinking digital distribution. But beyond growth and innovation, I want to build a culture where excellence and collaboration thrive. If we do this right, we’ll deepen our impact and continue opening doors for the next generation of diverse leaders in the media.”
“To now help lead and shape that vision across our platforms is both humbling and energizing. As a Latina who grew up believing in the power of representation, this moment carries personal meaning for me as well.”
Entravision CEO Michael Christenson added, “These promotions align our leadership with our core objectives: serve our Latino audience and advertisers, lead with sales, and modernize our operations. Maria, Eduardo, and Winter are experienced leaders who will deliver on audience, client, and revenue growth.”
