No More ‘Now 96.1’: iHeart Makes A Bilingual Flip In San Antonio

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iHeartMedia has added another market to its growing hybrid format of Spanish- and English-language music. Its San Antonio cluster has launched Mix 96.1 (KXXM) delivering a blend of multi-lingual hits from the ’80s and ’90s, replacing CHR Now 96.1.

While bringing back the station’s old name, Mix’s music will sound much different from artists like Whitney Houston, Marc Anthony, Madonna, Lionel Richie, Shakira, Michael Jackson, and Celine Dion.

In November 2023, iHeart launched the same music format with Spanish-language presenters in Miami. Two months later, it launched another in Fort Meyers, FL.

iHeartLatino Senior Vice President PJ Gonzalez said, “We’re thrilled to introduce Mix 96.1 to San Antonio, a station that celebrates the vibrant Latino community with the best music from the ’80s and ’90s, in both English and Spanish. Mix 96.1 will bring together the timeless hits our listeners love, creating a unique listening experience that resonates with our bilingual audience and reflects the rich culture of San Antonio.”

San Antonio Market President Rosie Perez added, “We are thrilled to announce the launch of Mix 96.1, Tus Favoritas De Siempre. This new format will unite and celebrate the vibrant energy of San Antonio’s Hispanic community.”

iHeartLatino Director of Programming and Brand Strategy Pedro Escalera emphasized, “I’m excited to bring Mix 96.1 to life. This station blends the best of ’80s and ’90s English hits with timeless Spanish AC favorites, creating a nostalgic yet fresh listening experience. With Mix 96.1 joining 104.5 Latino Hits and La Preciosa 105.7, iHeart San Antonio is positioned as a powerhouse in Hispanic radio and we’re dedicated to offering brands that speak to this community.”

47 COMMENTS

  1. Bring back the Jubal show!!! We miss the trivia game, prank calls, 2nd date update, and their talks!!! That is how I started my mornings, whoever changed it sucks!!!!

  2. This new station sucks! My son and I had a tradition to listen to the Jubal show while taking him to school. And now what are we suppose to listen to ? Removing 96.1 from my favorites

  3. This station SUX. station not clear like before and every morning I listen to the Juble show. Why take that away. Very disappointed and music also sux. You ruin an already good station. Now I gotta remove from my settings ☹️

  4. WHY ARENT THEY CHANGING IT BACK DO THEY NOT REALIZE PEOPLE DONT LIKE THE NEW CHANGE I WANT THE COMMERCIAL RADIO STATION BACK

  5. WHY DID YOU HAVE TO RUIN YOUR STATION LIKE THIS I DONT WANT TO HEAR ONLY 80s AND 90s BRING BACK ALL THE SONGS YOU PLAYED LAST MONTH WHICH WHERE NEW AND AT LEAST MODERN SONGS AND SOMGS ARENT HIGH PITCHED 40% ANYMORE BRING BACK THE PITCHED MUSIC I LOVED THAT CHANGE IT BACK NOW THERES ALSO NO JUBAL SHOW ANYMORE THIS RADIO SUCKS NOW

    • I BELIEVE THIS STATION ALSO HAD A RULE WHERE YOU CANT PLAY ANY SONGS OLDER THAN 2000s AND NOW THEY RUINED IT WITG THEIR AWFUL DECISIONS LIKE WHY NOT JUST MAKE A SEPERATE RDIO STATION NOT RUI N YOUR CURRENT ONE THAT WAS GOOD UNTIL NOW

      • I DONT CARE IF THERES COMMERCIALS BRING BACK THE ORIGINAL COMMERCIAL STATION WHICH HAD THE SONGS HIGH TONE AND BRING ALL OF THE SAME EXACT SONGS THAT WERE PLAYED LAST MONTH NOBODY LIKES THE NEW CHANGE SO WHY KEEP IT EVERYONE PREFERS THE OLD 961

        • ALSO THE RADIO WONT PICK UP 10.61 AND WE DONT WANT TO STREAM IT BECAUSE STREAMING ALWAYS GLITCHES OUT AND INTERUPS COMMERCIALS WITH RANDOM SONGS THAT ARE NOT ACTUALLY PLAYING ON THE RADIO ITSELF

  6. So when can we listen to the jubile show .. i listen every morning when taking my kids to school. Very disappointed with the change

  7. I am with everyone else this change sucks. Miss my morning show and mix of new music. There are already stations with 80s music this was disappointing.

  8. Man my morning aren’t the same now. I’ve tried every station mentioned still no Jubal show. Is Hits 106.1 different from just 106.1. Help please I need something to listen too in the morning

  9. DISGUSTED!!!!!! We already have a COUPLE of 80’s shows in San Antonio!!!!! What am I supposed to do with my mornings????? Where is Jubal???? The Austin station is 96.7 but you can’t hear it through the static!!!!!! We can’t get 106.5!!!! Rosie Oerez you done effed up!!!!! Bring back our Juba!!! 😡😡😡😡

  10. What kind of crap is this? Whatever you have on 96.1 is straight trash. It’s the worse station I have ever heard in my entire life. It makes me cringe and it’s literally like nails in my ears. I cannot believe you would get rid of the iconic jubal show for this trash. This trash belongs on the am station. Disgusting. You won’t ever catch me dead on this station.

  11. PA !!! It’s not 106.5 it’s HITS 106.1 but it says it’s for Seattle so you have to search HITS 106.1 if you want to hear the Juble show hope this helps !!!!

  12. We need the JUBAL SHOW BACK! I’m very disappointed 😢 I NEED THE JUBAL SHOW TO HELP ME MAKE IT TO WORK EVERY MORNING THEM BEING FUNNY IS WHAT GETS ME TO WORK! LETS BOYCOTT THIS, WHOS WITH ME! ESPECIALLY THAT MY RADIO DOESNT GET 106.5 if that’s supposed to be the new station….😓🥴😪😮‍💨

  13. Ugh wth is this?? There’s already an oldies station and at the Hanno station, the Jubal show was awesome. Looks like I’ll be streaming instead of listening to the radio

  14. Dislike!!!
    Jubal would make my drive to work entertaining. I looked forward and made sure I didn’t miss it. This is so disappointing and will remove station from Playlist.

  15. I am so disappointed with this change..if I wanted oldies..I would listen to KONO, if I wanted Spanish I would listen to any other Spanish radio station..you took the JUBAL away..I am removing you from my playlist!

    • I tried to tune in to that station, but it’s not one. Are you streaming from your phone? I had connected to Austin’s 96.7 KISS fm to get the new hits + Jubal.

    • Sooooo disappointed!!!
      You had a station that played contemporary music, with great shows like The Jubel show every one is mentioning, and replaced it with pathetic music from the 80!!!! (And I like some music from the 80’s, but not 24/7). In san Antonio there are already radio stations with that kind of music, and much much better “Hispanic” radio stations, too. Who in the East Coast made this “brilliant” decision for San Antonio, TX?

    • I totally agree! I listened to Nina when she I Chicago “Gabe and Nina” so glad she joined The Jubal morning shows, I have been following this station since I moved down to San Antonio early 2020, before Jubal ‘s and it’s such a huge huge disappointment. Again, if I want to listen to clasic 80/90’s music, I can go to Kono 101.9

  16. The station is awful now. You will see once they are no longer the #1 music station in San Antonio. Now I am going to have to switch to 105.3. Who ever approved of this change needs to be FIRED. The station is playing all the old ass hits, no thank you!!!

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