iHeart’s ‘Magic’ New Hispanic Format Gets Fast Florida Expansion

By
Radio Ink
-
96
Magic 100.1

iHeartMedia has introduced Magic 100.1 (WZJZ), a new hybrid radio station that blends English-language music hits from the ‘80s and ‘90s with Spanish-language on-air personalities, to Fort Myers airwaves after fast success with the format in Miami following its November debut.

Formerly Hot AC Y100.1, the station’s full programming lineup now includes El Gato, Ailyn Luaces, Tony Rodriguez, and Santiago Duarte. Magic 100.1 is currently stunting the format’s launch, featuring 5,000 songs in a row with no commercials.

iHeartLatino SVP of Programming P.J. Gonzalez stated, “We are thrilled to announce the launch of a first-of-its-kind hybrid format in broadcast radio and streaming to reach and connect with Latino listeners here in Fort Myers. The new Magic 100.1 blends the biggest English hits with Spanish speaking hosts for an experience like no other. This station is more than just music. It celebrates the cultural diversity of Fort Myers. Get ready to experience a unique musical journey that resonates with the soul of our community.”

iHeart Division President Chris Soechtig added, “After seeing the instant success in Miami, it is exciting to bring this format to Fort Myers. The unique blend of English language music and Spanish language personalities sounds amazing on-air and is very appealing to the diverse Hispanic community in Fort Myers.”

Update – 2/7/24: Due to fan demand, Elvis Duran has returned to Fort Myers on a new station.

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96 COMMENTS

  2. Boo ! For taking elvis duran off the format. So I took your station off my car radio . Bring elvis back and I’ll listen to your station. Until then ..it’s bye bye.

  3. Having to stream iHeart from my phone to my radio to listen to Elvis Duran in Fort Myers and the music I like. Why do they always have to change a good thing!! So Sad, we are not and don’t want to be Miami!

  4. Where oh where is my ELVIS DURAN show? We can’t get 100.7 here. I’m all for trying something new but not in place of the morning commute station we ALL listened too.

  6. Deleted it from my presets. Hate the new format. Stupid, stupid move. Bring back Elvis Duran. I can’t get 100.7. Is there any other station that Carrie’s the Morning Show. I miss it so much. It was the only good part about going to work.

  7. Whoever decided to do this really messed up. Horrible “business” move. I hate to sound rude but there are other demographics that enjoyed Elvis Duran in the morning show. Does anyone here know if there anyone else to speak to about this?

  9. I don’t know who does your market research but this is a miss- bad move. Bring back Elvis Duran. I thought I was going crazy when I couldn’t find his show. I can’t imagine what advertisers you will get in this market on a Spanish station. But as many said above we are so NOT Miami and the Spanish speaking market is not the same. What a bummer- definitely removed from my presets.

  10. I agree with the above. You want a bilingual station in Ft Myers— fine. But you shouldn’t change a well liked station and morning program that we all listen to. I’ve removed this from my presents. Must have been an idiot that made that change. Change it back and bring back the Elvis Duran show in the morning!!!!

  11. I agree with the above. You want a bilingual station in Ft Myers— fine. But you shouldn’t change a well liked station and morning program that we all listen to. I’ve removed this from my presents. Must have been an idiot that made that change. Change it back and bring back the Elvis Duran show in the morning!!!!

  12. This is NOT Miami!!! I am so upset that they put this cr*p and removed The ELVIS DURAN MORNING SHOW. I looked forward to listening to them every morning. I have removed this station from my presets and will not be listening.

  13. I will no longer listen to 100.1. I am so upset that you pulled Elvis Duran from your format. He was my ride or die every morning on the way to work

  15. I agree with ever one !!! This was my ever day routine and now it’s gone!! Are they still on air? What channel!! I can’t stand the new format – I won’t listen to it!! My next choice is 96.9 wink –
    Bring Elvis and the morning show back!!!

  18. Hate it! I use to enjoy Elvis Duran Morning Show on my way to work plus good music. I won’t be listening to this station any more.

  19. Hate what happened to Elvis & morning. It was highlight of my day. Will NOT listen to 100.1 again. Whoever thought this would be good is totally wrong!!!

  20. I don’t care about this be format with English and Spanish music and Spanish speaking DJs. That’s fine. However, I don’t like them new English music being played, and Elvis Duran is gone. That’s got me upset, so I’m out as a listener.

  21. I am no longer a listener. Bring the new format to a different station. Don’t take away a highly successful morning show from the listeners who look forward to it everyday!

  22. I am absolutely unsure who the idiot was who thought this would be a good decision. We are not Miami nor do we want to be. The favorite part of my morning has been ripped out and now I’m looking for a new radio station. I’ll boycott this just on the fact that Elvis Duran was Z100 and now it sucks.

  23. This new format sucks. Without Elvis Durran I absolutely will not be a listener. Is it because he’s gay? Sounds like Florida racism

  25. I really don’t like the new format. Elvis Duran was the best part of the format. It was also one of the only stations with current music. I’m going to have to go channel surfing for the first time in years.

    • I agree! I’ve been listening to Elvis for 20+ years and now it’s gone! I listen to him on the ap now but very disappointing!

  26. This is bat Sh** crazy, I can’t believe ya’ll took Elvis Duran off, for Bien Venedo a Miami. THIS IS FT MYERS PEOPLE!!!!! not Miami. Bring back Elvis! Bring back Elvis! Bring back Elvis!

  27. I cannot believe Elvis Duran and the morning show is gone just like that WHY? I’ve been listening to him for years and was excited I was able to find a station to listen here in SWFL. So disappointed. BRING BACK ELVIS DURAN AND THE MORNING SHOW.

  30. This is AWFUL! I have been listening to 100.1 for years. MAGIC 100.1???? There is NOTHING “magical” about this new station. HORRIBLE decision. Hopefully another channel (one that SW FL can get reception) will scoop Elvis Duran up and that none of us look back. You made a BIG mistake!!

  32. Deleted it !! One: We speak English not Spanish! Two: after listening to Elvis every morning going to work making me laugh, and taking that away sooo ridiculous !!! Switched to 100.7 although the reception isn’t perfect rather listen to that than magic fm 🤮

  33. Absolutely terrible! I will no longer listen to this station, will be removing it from my list! Instead of fixing something that didn’t need to be fixed you completely broke it! Good job you’ve lost many people!

  34. So you took a popular station with a popular syndicated morning show, and you turned it into something that works in Miami? I moved here from Hialeah. I do not like or want this change, and I will now remove this stupid Magic from my car radio. I will not look online for y100.7 either. I really find it funny that listeners from SW FL have to listen to a Miami station because the local station changed because of a Miami influence. In an effort to get more listeners, you screwed up.

  35. What the hell!!! For the past 10 years I’ve listened to y100.1 my favorite is in the morning elvis duran and the morning show …then I go to bring my kids to school and I no longer have that …WHT couldn’t your new station go to another channel!!! Bring back our y100.1 and elvis duran!!!

  37. Please bring back Elvis Duran. We don’t need more Latino music or Spanish stations. And this is coming from a Cuban person…FYI

  38. What the heck happened to Elvis Duran? I’ve been listening to him for years on my way to work and now he’s just gone? Two thumbs down!!!!!

  39. What a hell , this new station is sucks . It not Miami , and we don’t want to be like in Miami
    Bring back Elvis show back
    If they want to have Spanish channel they have to open a new one for themselves, and no still from people who is happily listening Elvis show for years

  41. This new station sucks! SWFL is not Miami!!! Bring back Elvis and his crew!!! Why do we need an easy listening/ Spanish channel???

  42. Seriously?? I went to listen to Elvis Duran show on Y100.1 and it was gone🤬 I have felt lost all week! Guess I will find it on iHeart. I have already deleted your station off of all my radio dials!

    • So what country are we now living in? I thought this was the USA not the United Spanish of America. I already deleted this station from my radio. IT SUCKS!!! BRING BACK ELVIS DURAN!!! 🙁

  48. TO ALL ON HERE: if anyone finds out how we can protest this, or everyone needs to just change and stop listening maybe we can make a difference in bringing back Elvis. I also, cannot get 100.7. I Heart needs to see how this is not acceptable in this market!

  50. Really disappointed that the format for Y100.1 took away the Elvis Duran show. Not quite sure what demographic you polled to make your decision to change the format to an English/Spanish hybrid – IT STINKS . You’ve lost this loyal listener until you bring back Elvis Duran morning show!

  51. What the hell!?!??! I don’t want this!! We are NOT Miami!!!! If you’re going to take away something I did the same every single morning, at least tell me how to get it back!!!!!!!!

  54. You said “because of the instant success in Miami”…Fort Myers is NOT Miami, and does NOT want to be Miami. Let the people of Fort Myers decide if we want a Spanish station instead of Elvis Duran. Mind you, I am a hispanic female writing this, and I want Elvis Duran back.

  55. This is ridiculous!! We speak English here all of a sudden we are stuck listening to Spanish!!! I am deleting this channel and miss Elvis Duran and the morning show !!! If I wanted Spanish I’d turn one on!! Bring back English !!!

  56. The new “Magic” station is horrible!! As a US Citizen, very disappointed that you’ve transitioned to DJ’s I can’t even understand what they’re saying …. Shame on you for “assuming” this is what Ft Myers wants. You ruined what was a great station, both music and the morning show. You’ve lost a long time listener …..

  57. This is not what Southwest Florida Cape Coral wants. I was completely shocked when I couldn’t listen to Elvis Duran and the morning show. There was no warning just they weren’t their for my morning listening. I enjoy my mornings with Elvis..listening to the talks, laughing, crying and being invested with them. Please bring back ELVIS AND THE MORNING SHOW!!!!!!

  59. Horrible idea to change the format of 100.1!!!
    I am so upset to lose the Elvis Duran morning show and like others I will not be listening to this station….already deleted it from my line-up!!!

  60. HORRIBLE!!!! Everyone in Naples & SW Fl. is very, very upset we lost Elvis Duran Morning Show here. Please Bring it Back…. We can’t get Miami radio station in our car & in our areas….So many fans & listeners here SW r furious, shocked & pissed…Elvis would bring it back…He loves everyone of his fans & listeners…

  61. This new station is horrible. I miss Elvis Duran and the morning show and looked forward every single morning to listen on my way to work. I have lived through the ’80’s and 90’s, and as much as I loved it, I don’t really want to hear the music all the time. Nor do I speak spanish, so there’s that.. There are enough stations that play oldies for us to choose from. This is not Miami and we are trying hard to keep it that way so please don’t just assume that this is what we in Lee County wants, at least take a vote. I hope enough people write in that it will change your mind and change the station back. I will not be listening to this station ever.

  62. The worst idea….if I wanted a Hispanic station, I would look for one. U just lost me as a listener as well….along with a tremendous amount of my office staff!!!

  64. This new station sucks, I miss listening to Elvis Duran morning show. I will not be listening to this station anymore. I think this was a horrible change. I looked forward to it every morning.

    • So what country are we now living in? I thought this was the USA not the United Spanish of America. I already deleted this station from my radio. IT SUCKS!!! BRING BACK ELVIS DURAN!!! 🙁

  67. I am very upset and angry
    Do not understand why you would get rid of elivs Duran morning show
    I will never listen to 100.1 again

  68. I am very upset and angry
    Do not understand why you would get rid of elivs Duran morning show
    I will never listen to 100.1 again

  69. This new station really sucks. I miss Elvis in the morning. Guess I need to find a new station. I’m in northern charlotte county so the Miami station will probably not work for me 😓

  73. Really upset me today, thank you everyone that said where to find Elvis Duran again, this is too bad this was my number 1 go to station no bueno not in Fort Myers!

  74. This really upset me today this was my go to station number 1 on my memory not to mention my main reason for that which is the Elvis Duran show every morning too bad no bueno not for us here in Fort Myers!

  76. I used to listen to this station every day while I worked. I love listening to Elvis Duran & The Morning Show every single morning and now it’s not there anymore. I have switched to Y100.7 Miami to catch Elvis Duran & The Morning Show and similar music but I of course I won’t be able to hear local news content for the Ft. Myers area…

    • Please bring back the way was. I listened to Elvis Duran every morning on the way to work. 100.7 does not come in on my car radio. I can’t u see stand a work they are saying now. Why would they do this? Big thumbs down.

  77. I’m Hispanic and I really don’t care for this new thing. I’ve been listening to Elvis Duran on Y100.1 for YEARS. I want to hear Elvis and the morning show, so what station is he on now??

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