(By Jeff McHugh) Do you ever feel bad about doing something poorly? We want perfection immediately. We avoid taking a positive step because we are terrible at it, which assures us that we miss out on something good and never improve.
The truth is anything worth doing is worth doing poorly because doing it poorly is better than not doing it at all.
My friend – and dentist – Kaz Rafia understood this years ago when he razzed me about flossing. During one checkup, he asked me to commit to flossing one day a week. It seemed ridiculous, but I said OK, and he said to pick a day. I began flossing on Mondays, and it grew into Tuesdays and Wednesdays. Now it is every day.
We ask talent not planning their show to begin with 5 minutes of planning per day. Teasing can start with one well-crafted tease per hour. A single audio clip in a news segment that had no audio before is a great improvement.
Doing something half-assed means that you try. A show that does one entertaining, personal social media post per day is better than 20 no-effort, cookie-cutter posts like those on shows by some national syndication companies. Not doing something is often better than making zero effort to do it well.
“Worth doing” is also a key concept. Every action comes with an opportunity cost. The benefit you get from doing one thing costs you the benefit from doing another.
Occasionally, well-intentioned management asks over-worked talent to “get on the streets.” A 90-minute excursion in the van to engage with 50 people has less worth than 90 minutes of shooting and editing a TikTok video that will reach thousands.
Start small, begin badly, and be willing to be half-assed. Your first uncertain step will set you wobbling up the path to greatness.
Thanks to my friend Adam Tracey of Own The Room for sharing this Tumbler post, which inspired this columns.
Jeff McHugh is known for developing remarkable talent for both morning and afternoon drive. He brings an uncommon mix of positivity, creativity, and strategy to the shows that he coaches. He is a member of the team at the Randy Lane Company. Reach Jeff at [email protected] and read his Radio Ink archives here.
