Kids are back in school and adults are back from vacations: NOW is the time to raise your sales game so that you can finish the year strong. Of course, every great sale needs to be backed by great programming – and you’ll find plenty in the August issue of Radio Ink!
Cover Interview: Carolyn Gilbert of NuVoodoo
Carolyn Gilbert has helped countless radio stations grow listenership and revenue with her innovative research and marketing strategies. Our interview explores her evolving research methodologies, why she likes program directors so much, the importance of local journalism, and ways that stations can navigate contentious election seasons while keeping listeners (and advertisers) happy.
Carolyn and Michael Doyle of MDMediaSales.com are presenting all-new research on selling in the home improvement and financial services categories at this year’s Radio Masters Sales Summit. It all happens at the Marriott Cincinnati Airport over September 10-11. Register now and save with our early bird rate! She’ll also be the special guest in a FREE Radio Ink sales webinar on August 28.
The Best Program Directors in America
These are the minds that capture listeners’ ears. Radio Ink is proud to present 2024’s 25 Best Program Directors in America.
Special Feature: Programming Ain’t What It Used to Be
Mike McVay reaches out to some of the country’s top PDs and consultants, including Harry Lyles, Fred Jacobs, Meg Dowdy, and others to talk about how the role of the PD continues to change.
Publisher’s Beat
Radio Ink President & Publisher Deborah Parenti pays tribute to the “Fine Balancing Act” performed by program directors — like WKRP in Cincinnati’s Andy Travis — each and every day.
The Wizard of Ads vs. ChatGPT
Who gives better ad-writing advice: The real Roy Williams or his AI twin created by ChatGPT?
Expanding Your Personal Brand
Pat Bryson continues her two-part series on personal branding and how creating exceptional customer experiences will lead to increased client sales and retention!
(Pat will be at Radio Masters Sales Summit as a panelist discussing “The Great Generational Divide” and how radio stations can win the ears of Gen Z!)
…And So Much More!
The August issue also features content from radio’s top trainers, advocates, and idea people including Jim Reilly, John Shomby, Paige Nienaber, and Valerie Geller. You won’t want to miss it!
SUBSCRIBE TODAY
Right now, you can subscribe to the print edition of Radio Ink at 50% off the usual subscription price! You’ll get the full impact of our new design and beautiful graphics. And after you’re done, you can share it with your staff and colleagues! Order your print subscription HERE.
