As the FCC revives the FM geo-targeting debate, digital audio advertising firm AMA has unveiled a new enhanced artificial intelligence “Long List” feature to its Studio.AI product. This feature allows advertisers to specify up to 100,000 locations to have them inserted into geo-targeted, personalized audio ads.
Studio.AI, launched in June last year, aligns audio files with script lines and identifies relevant data triggers, such as location, date/time, weather, device type, and events, to create highly personalized ad experiences. The service is already available across streaming platforms like Spotify, Pandora, Acast, and iHeartRadio.
Designed to support national brands across various sectors, including retail, quick-service restaurants, hospitality, and travel, the Long List feature enables advertisers to reach their audience more precisely through detailed targeting based on latitudinal and longitudinal coordinates or ZIP codes. The technology previously only allowed for 200 locations.
On top of the location expansion, AMA has integrated additional AI technologies, including OpenAI’s ChatGPT to its program.
AMA CEO Steve Dunlop said, “The Long List feature is a valuable addition to Studio.AI, as advertisers can now access a bespoke script that’s adapted to any of the thousands of locations. Expanded capabilities to Studio.AI only enhances the value our AMA Suite brings to advertisers as we continue to offer dynamic creative for ads on the world’s largest audio platforms.”
