Beasley Shakes Up Southwest Florida


Five programming changes were made across three stations at the Beasley Media Southwest Florida cluster. Beasley has a 6-station cluster in Fort Myers/Naples. Here are the changes.

Sheila Book Moves to Mornings on WJPT-FM
Book has been named the new morning host of Wake Up SWFL on Sunny 1063 from 6a.m.-10a.m. She most recently was heard doing middays on WJPT-FM for more than 15 years.

Joe Winner Named APD and Midday Host at Sunny 106.3FM
Winner has served on the air and as APD on sister station WXKB for more than 15 years.
He has shown the leadership to grow in the cluster and will keep his current APD duties on the station as well as now be heard on Sunny 1063/ WJPT from 10a.m.- 2p.m. and additional APD duties on the station.

Babs Promoted to Middays on WXKB-FM
Having worked in the Ft. Myers market for over 10 years and loved by SWFL made Babs the natural choice to fill the midday slot on the station from 10a.m.-3p.m. In addition, she will continue her current role as midday host for WLLD-FM in Tampa, where she will be based.

Jeff Zito Named WRXK-FM Program Director
Zito has played an important role in Ft. Myers radio for over 20 years, lives the lifestyle, and has the programming secret sauce. The station is excited to have him back running 96K Rock once again. He will remain in Tampa and continue to hold the position of APD/On Air Talent at WPBB-FM.

Marija Puidak Named WRXK Mid-Day Host and Programming Coordinator
Puidak was working across the street at WXNX-FM doing mornings when the station flipped format. Most recently heard doing weekends on WRXK since November of 2020, she will now rock Middays on 96K Rock from 10a.m.- 2p.m.



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