iHeartMedia is marking the one year anniversary of iHeartRadioEarth. New sustainability initiatives are underway in partnership with National Environmental Education Foundation (NEEF), Big Green, The Ad Council, U.S. Forest Service and others.
Since the program’s inception on Earth Day in 2020, the company has committed nearly $5 million worth of media and has run thousands of PSAs designed to inspire listeners to take action to positively impact the environment.
All new PSAs have been released to mark Earth Day 2021 and are focused on cooking and eating sustainably, conserving water, reducing energy while working from home and more. Additionally, the new PSAs provide listeners with information about virtual ways to explore the outdoors, including free guided tours of national parks, online workshops and more.
“We are so pleased to continue our partnership with iHeartRadio,” said Meri-Margaret Deoudes, CEO/President, NEEF. “I’m confident that the small, but powerful, actions we’ve created for iHeartEarth, has helped listeners across the U.S. incorporate sustainability into their daily lives.”
