While every other media is experiencing steep declines in revenue, it appears podcasting is doing quite well. According to a report in eMarketer today, podcast ad spending will reach $1.1 billion in 2021 and $1.3 billion in 2022.
eMarketer is forecasting that US podcast ad spending will surpass 20% of digital radio ad spending this year and cross the $1 billion mark next year.
eMarketer is also projecting that podcast ad spending will reach $782 million by the end of 2020, which would be a 10.4% increase from 2019
If revenue does hit $1.1 billion in 2021 that would be a 45% increase.