Marketing and promotions company Aptivada has named Randi P’Pool as its Chief Marketing Officer. P’Pool — who has been in the broadcast industry for over 18 years — was named one of the “Most Influential Women in Radio” by Radio Ink in 2018.
P’Pool most recently served as the Vice President, Marketing for Alpha Media. Prior to that, she worked as Director of Marketing at Citadel Communications in Salt Lake City.
Aptivada Co-Founder Creighton Green said, “We are ecstatic to have Randi join Aptivada and our leadership team. Randi will play a key role in the strategic evolution and growth of Aptivada. As the Aptivada product and customer base continues to grow, Randi will be very impactful in helping maximize our potential in the broadcast media space while also aiding the company in expanding its product offerings and services.”
