iHeartMedia has named Greg Millard Executive Vice President of Event and Experiential Partnerships. Millard will spearhead the strategy for all of iHeartMedia’s national sponsorship sales efforts, including the company’s roster of marquee events; the iHeartRadio theaters in New York and L.A.; custom events and partnership opportunities; and local events in over 150 markets.
Millard joins iHeartMedia from Turner Broadcasting where he served as Vice President of Partnerships and Branded Programming and generated new integrated cross-platform partnerships for sports properties, including the NCAA, ELEAGUE, and Bleacher Report Live. Prior to joining Turner in 2010, Millard spent four years as a Vice President at International Management Group and worked with clients including Caesar’s Entertainment and Churchill Downs. His background also includes sales and marketing positions at CBS, the NFL, and NBC.
Millard will report to Tim Castelli, President of National Sales, Marketing and Partnerships for iHeartMedia, who said, “iHeartMedia has the biggest, culture-defining events in music across every genre. Greg will leverage these events and culturally relevant moments to connect brands with their consumers. With our unique access to data, insights, artists, moments, and airwaves, iHeartMedia’s one-of-a-kind partnership opportunities help brands shape pop culture – not just chase it.”
“I’m thrilled to be joining iHeartMedia, especially at such an exciting time in the audio business,” said Millard. “The company is leading the industry in multi-platform experiential programs. I look forward to working with the incredible National Sales, Marketing and Partnerships team to develop powerful partnerships leveraging our unparalleled portfolio of events and venues.”
