iHeart, Jelli, Foursquare Collaborating


The three companies are launching a new attribution product for radio that will offer marketers a combination of iHeartMedia’s reach and Jelli’s programmatic buying capabilities, with the attribution and insights tools from location technology company Foursquare.

This partnership will leverage Foursquare’s location platform to measure the impact of a radio campaign purchased through the Jelli platform, SpotPlan, and its effectiveness in driving consumers to an advertiser’s door. The Foursquare Attribution product uses machine learning techniques to measure the true impact of an ad on real-world visits.

“iHeartMedia continues to reach more Americans than Google, Facebook, and TV, and the advertising community can now be taking further advantage of the scale and effectiveness of broadcast radio to build a brand, and drive awareness, engagement, and sales,” said Brian Kaminsky, iHeartMedia’s President of Revenue and Data Operations.” This initiative with Foursquare and Jelli is the next evolution in the development of our platform, providing retailers and QSR’s the same measurement and accountability for broadcast radio as Google is in search and Facebook is in social.”


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