When it comes to attracting the biggest possible audience for your radio station, syndicated programming could be a part of the mix — even if only for an hour or two on the weekends or on a weeknight well after dark.
Spanish-language radio stations are no different, and in some ways may be more reliant on syndicated programming than their English-language brethren. That’s where GLR Networks seeks to fill a void in communities across the U.S. where the Hispanic population has grown but the in-language media choices remain thin.
In this latest Hispanic Radio Podcast, four genres of programming offered by GLR are discussed by Jimmy Perez, VP of Affiliates and Programming for GLR, a partnership with Spain’s Grupo PRISA managed in the U.S. by Gen Media Partners.
Perez discusses with Radio + Television Business Report Editor-in-Chief Adam R Jacobson how a top-of-the-hour newscast has found a cross-format home at Hispanic radio in the U.S., while sharing details on sports-focused Talk programming, the growth of the global Los 40 Principales brand in the U.S. via a countdown show, and an entertainment program hosted by one of the most familiar personalities in U.S. Hispanic media.