Long-time radio sales trainer and professional speaker Chris Lytle was recently inducted into the Wisconsin Association of Broadcasters Hall of Fame. If you’ve never heard the story of Crazy Lenny’s “Ice Storm Sale,” which was all Lytle’s idea, it’s worth checking out the video the Wisconsin Hall of Fame put together as part of its tribute. It was all about ideas when Lytle was selling radio, and it’s all about ideas now. Check out the video HERE.
