The company says U-LAB is a Music Innovation Center which will “incubate the next generation of artists and foster music journalism of the future.” Univision says this collaboration between Uforia Music and Casa Limon is part of the company’s expanding integrated music strategy.
Emerging musicians will be given the opportunity to participate in a fellowship, which will provide artistic instruction and direction, leverage UCI’s digital footprint to provide creative output and distribution, and will count on Latin GRAMMY® award-winning artists Alejandro Sanz and Jorge Drexler as creative associates. In addition to emerging artists, U-LAB will house a contingent of reporters and digital media production teams who will work closely with participants to consistently deliver marketable digital content.
“With Uforia Music, we want to innovate how music is created and distributed to audiences across different vantage points,” said Jorge “Pepo” Ferradas, President of Univision’s Music Division. “Music is a major passion point for Hispanics – more than 24 million are streaming audio weekly. From the launch of U-Lab to the editorial investments we are making, Univision is taking steps to transform the music industry across platforms and languages.”
