Edison Research continues to dribble out teases leading up to its Infinite Dial webinar this Thursday, presented in conjunction with Triton Digital. The latest tidbit of information is about online listening, which Edison says 50% of Americans now do on a weekly basis.
That would mean that about 136 million people listen to radio online every week. So far Edison has not said how that breaks down between Pandora, iHeartRadio, radio station apps, or other streamers. We are told that detail will be part of the Thursday webinar.
As you can see by this chart, online listening has come a long way. In 2000, only 2% of respondents in the study said they listened to radio online.