Nielsen Revenue Down Slightly In Q4

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Nielsen announced that Q4 2015 revenue was $1.6 billion down 0.6%. The company said the decline was due to the impact of foreign exchange, and was up 5.6% on a constant currency basis, compared to Q4 2014. It was Nielsen’s 38th consecutive quarter of constant currency revenue growth. Revenue was $6.17 billion for the year, down 1.8%, again due to the impact of foreign exchange. It was up 5% on a constant currency basis, compared to 2014. Nielsen’s audio division (which includes radio) decreased 6.9%. That decrease was blamed on the impact “of delivery timing.”

CEO Mitch Barns said, “2015 was a banner year for our company with the rollout of Nielsen Total Audience Measurement, new client wins across both our Watch and Buy segments, and the launch of the Nielsen enterprise marketing platform driven by our acquisition of eXelate. In addition, throughout the year we returned over $1 billion in cash to shareholders in the form of dividends and share repurchases. These successes are a testament to our investment strategy as well as our commitment to consistently deliver shareholder value.”

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