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Mark Shaffer started his radio career back in 1989 after graduating from the University of Northern Iowa. He heard an ad for an Account Manager on Trending Media's KXIA-FM in Marshalltown, Iowa, applied for the job, and has been there ever since.

(By Charlie Sislen) Media habits are constantly changing, and it can be difficult to keep track of these shifts. Often people assume, because of their own personal habits, that others consume media the same way they do

(By Charlie Sislen) Each one of your listeners is a consumer. They are buying products and services. For most radio stations, the buying power of their listeners does not stop at the borders of the metro.

(By Loyd Ford) You already know that 70% of what happens on a music station IS the music. That’s why music is so important. 

(By Buzz Knight) The Consumer Technology Association has just wrapped up CES 2021, and the event couldn’t have come at a better time for many of us associated with the show. To say the event has evolved over the years, especially during this "pivot" year, would be an understatement.

(By Buzz Knight) Digital health, gargantuan TVs, mobile technology, automobile sizzle, and of course quirky robots. These are some of the key product lines on display at CES 2021, which had to move from displaying on 2.9 million square feet in Las Vegas to its first ever virtual event.

(By Buzz Knight) As CES 2021 was just beginning with Monday’s Press Day, I wasn’t sure what to expect from the virtual event. Would it resemble a Zoom or Microsoft Teams appointment? Would there be that presentation sizzle we have grown to expect from the big brands that are participating? Would I miss the endless cab lines?

(By Buzz Knight) The Consumer Electronics Show provides a mountain of intel to take in every year, and the automotive sector is a big part of it. CES has become a showcase for an evolving auto business that has innovated, pivoted, and marched to its own beat.

(By Buzz Knight) There are consistent themes over the years that resonate from the CES experience. I’m into my second decade of attending, and as I reflect on what I’ve learned, I’m still just as curious about what our industry has learned — and, more importantly, has acted on.

“Selling air” has always been a battle when your biggest competitors have visuals to show off or data to brag about. Throw in COVID-19, and 2020 may go down as the toughest year to sell radio yet. We turned to several of our 2020 Radio Wayne finalists and asked them what their biggest challenges were (outside of COVID-19) and how they overcame them.