Do More Headphone Listeners Equal Higher Cume?
While a majority of radio's reach comes through car speakers, the industry might want to focus on more on-ear audience share. University of California research suggests listening to audio content through headphones has a greater persuasive effect than speakers.
Future-Proof Your Clients’ Accounts With A 40/60 Split
The two most important jobs of an advertiser are to convert existing demand and create future demand. How do you do this for your clients? The most effective campaigns follow a 40%/60% split with very distinct goals.
University of Florida Examines Ethics Of AI In Radio
The University of Florida has partnered with Futuri Media to explore the impact of artificial intelligence on broadcast radio. The findings will help the radio industry establish best practices for the ethical and effective use of AI in their operations.
Massive Weekly Shakeup As Home Depot #1 In Radio
After a lengthy run in the top three, Progressive disappeared entirely from the Media Monitors list of radio's top national advertisers in a huge pre-July 4 shakeup. Radio saw the highest spot play from advertisers since Memorial Day week.
Long Island AM Sale Complete, Format Flip Incoming
JVC Media has completed its acquisition of an AM signal and its FM translator on Long Island in New York. Commercial Assets, Inc. sold WLIM-AM 1440 in Medford, NY, and 93.3 W227CL in Port Jefferson, NY for $500,000.
Garcia To Lead Crucial Hispanic Market For Univision
TelevisaUnivision has named a new General Manager for its Miami radio stations following the departure of Claudia Puig after 26 years. Puig was recently named SVP for State Government Affairs and Political Partner Solutions. Eric Garcia will be the new President/GM.
Historic Promotion For Susan Richard At 1010 WINS
Audacy New York has promoted Susan Richard to the position of top-of-the-hour morning news anchor on 1010 WINS. Richard will become the third person to anchor morning drive and the first woman to hold this role.
Benztown Out For New Affiliates With ARC Software
ARC Software, Inc. has reached an agreement with Benztown to become the primary affiliate research and maintenance tool for Benztown Radio Networks. ARC, developed...
AI Upgrades For Traffic Platform Adds Programming
Web-based radio solutions provider Radio Workflow announced it will now integrate music scheduling and AI-powered voice tracking. The new features allow for direct voicetrack editing within the editor and seamless integration with the station's Liners.
Donnelly Drafted To Replace Ovies & Giglio In Raliegh
After a national reaction to the ousting of Joe Ovies and Joe Giglio in April, Capitol Broadcasting Company Radio has announced its new afternoon host on 99.9 The Fan. Former University of Delaware quarterback Tim Donnelly will fill the drive time spot.
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