Why Advertisers Need Radio’s Influencers
Advertisers be aware: despite an infinite amount of social media influencers, a series of new studies show that AM/FM personalities remain some of the most trusted influencers in all of media, citing strong connection, emotional appeal, and advertiser effectiveness.
Forbes: ‘AM Must Be Preserved’
Noted radio fan and defender Steve Forbes, the editor-in-chief of Forbes magazine, has once again used his publication to come to the aid of AM radio. In a Tuesday editorial, "Don't Muzzle AM Radio," Forbes emphasized AM's role in cars to millions of listeners.
Another AM Radio Detractor Steps Forward
"Automakers are far better attuned to the wishes of car buyers than Congress will ever be." Or so says an opinion piece in the Boston Globe from Tuesday. The piece took sharp aim at the bipartisan AM For Every Vehicle Act.
Is Radio Being Fabulous?
(By Deborah Parenti) Radio could use another Bill Burton — or two. Some reading this may not be familiar with Bill Burton. For decades, he was one of radio’s biggest cheerleaders and a truly fabulous, passionate, and attention-getting presenter.
Ad Spend Continues Up As A Summer Genre Returns
The unofficial start of summer continues to give radio a boost, especially with the boon of Memorial Day sales. According to the latest update from Media Monitors for the week of May 22-28 the total spot play of the top five national advertisers on radio has increased.
Audacy Extends Larkin Contract, Loses Board Member
Audacy has extended the contract of Chief Operating Officer Susan Larkin for three more years. The information was disclosed in the company's recent 8-K filing with the SEC following its yearly shareholders' meeting. Larkin's contract includes automatic one-year renewals.
Alaska’s KNOM Faces The Musich With New GM
Alaskan Christian broadcaster KNOM Radio Mission announced the resignation of General Manager Inuraaq Evans. Miranda Musich will be stepping into the vacated leader role. Musich previously worked as a Professor of Applied Business at UAF.
Cumulus Nashville Celebrating Pioneering Black Journalist
Cumulus Media Nashville's urban AC station 92Q (WQQK) will host "Family Day In the Park" on June 3 to recognize the city's African American community. The event will feature the presentation of the inaugural Kwame L. Lillard Community Service Award.
Yacht Rocker WKEY Finds Local Sales Captain
Due to his limited personal presence in Key West, Key 93.7 (WKEY) owner Buddy Shula has entered into a sales partnership with Michael Stapleford's Magnum Broadcasting, Inc. Stapleford will serve as the official local sales representative for the station.
iHeartPodcasts Unmasks South African ‘Murder Cult’
Queen Havoc and Her Murder Cult is a new true crime podcast launched Tuesday by iHeartPodcasts and School of Humans. The 10-part narrative series delves into the disturbing crimes committed by cult leader Cecilia Steyn and her followers.
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