RAB’s ‘Radio On Main Street’ Adds Video For New Season
The Radio Advertising Bureau is rolling out a new season of its Radio On Main Street podcast. This season will explore the unique relationships radio's on-air personalities share with their audiences in shaping behavior and brand perception.
GBH and PRX Drive Into Boston History In ‘The Big Dig’
GBH News and PRX have announced a new nine-part podcast series, The Big Dig, set to premiere on September 27. This date marks the 40th anniversary of the announcement to rebuild Boston's highway underground by then-Governor Michael Dukakis.
Country Star Jelly Roll Featured In Knight’s ‘Music Saved Me’
Buzz Knight Media Productions has released the second episode of its podcast Music Saved Me, featuring BMG Nashville singer-songwriter Jelly Roll. Hosted by Lynn Hoffman, the podcast explores the healing and transformative aspects of music.
‘Beyond the Fog Radio’ Bridges With San Francisco Magazine
Beyond the Fog Radio, a podcast that delves into San Francisco's iconic personalities and neighborhoods is teaming up with San Francisco Magazine. The collaboration will feature monthly cover stories from the magazine.
Jacobs and Ramsey Unite For Public Radio Diversity Strategy
Jacobs Media and Mark Ramsey Research have launched a new initiative designed to help public radio identify and engage a more diverse audience as stations are facing challenges in expanding their mostly Caucasian and older listener base.
Brancadora Buys Two Atlantic City AMs As Equity Unloads
Rick Brancadora has finalized a $50,000 agreement to purchase Classic Oldies WMID 1340 and WCMC 1230 from Gary Fisher's Equity Communications. The acquired stations will operate under the license of The Jersey Giant WMID, LLC.
Sales: The Transference of Enthusiasm
(By Pat Bryson) Someone once said, "Sales is the transference of enthusiasm from one person to another." This is true, but it is also true that we must have confidence in the products that we sell, or it becomes difficult to sell them.
14 Ways Sellers Become Their Own Worst Enemy
(By Loyd Ford) Advertising reps play a crucial role in connecting businesses with potential customers and generating revenue. However, in this very busy work, it is easy for anyone to make common sales mistakes that hinder their success.
For Sales, ‘Tis The Season
(By Rick Fink) Fall and Winter merchandise now occupy the shelves as quickly as the blink of an eye. When it comes to retail, thoughts of ghosts, goblins, turkeys, snowflakes, and sugarplums are already dancing in their heads.
Beyond Election Season: How Talk Radio Can Leverage 2024
(By Mike McVay) Talk radio will see a rating rise through 2024. If the past mirrors the future, the format will see consistent rating growth. Unfortunately, history has also shown that there will be a deep listening slide after the inauguration.
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