Radio Hall Announces 2023 Class, Including Radio Ink’s Deborah Parenti
The Museum of Broadcast Communications has revealed the names of the eight new inductees into the Radio Hall of Fame for 2023, including Radio Ink's President and Publisher Deborah Parenti.
Tavis Smiley Launches Show Into Syndication
SmileyAudioMedia, Inc. has announced the syndication of its flagship program, Tavis Smiley. Equity Media's WBOK-AM in New Orleans will be the first to pick up the program outside of its flagship on Los Angeles' KBLA-AM.
Cumulus Beats Analysts In Q2 Even After Million Dollar Loss
Despite experiencing an 11% year-over-year quarterly decline in revenue, Cumulus Media has come up with a win over its financial forecast, following the Friday release of its Q2 2023 results. A digital surge helped Cumulus salvage a soft ad market.
Radio Advertising’s Greatest Weakness Is Our Greatest Strength
(By Pat Bryson) Radio results can be hard to trace because we reach consumers even when they don't know they are being reached. Now, we have factual data that proves that our greatest weakness is really our greatest strength.
Fix These 8 Big Mistakes And Watch Your Radio Revenue Grow
(By Loyd Ford) What if you could collect only the largest mistakes that create revenue drag and avoid them in you and your team’s behavior? Here are 8 of the biggest mistakes we see that negatively impact local radio revenue.
Top 5 Hottest Ad Categories For Prospecting In 2023
(By Marc Greenspan) How are you pacing to end 2023? Need some hot categories for prospecting business to finish your year strong? At Research Director, Inc., we watch the trends and can share some insights we are seeing at this time.
Radio Sales Lessons From Soccer
(By Rick Fink) The FIFA Women’s World Cup has begun, and I am a part of the 31% of the American soccer fan population. While watching matches this past week, this thought occurred to me: what’s more important, offense or defense?
A Lesson From Media’s Barbie Era
(By Mike McVay) The media world is abuzz with the success of two women with high-profile worldwide stature. They are Barbie and Taylor Swift. They’re both creating excitement with 18–34 and 25–54-year-old women by crossing demos and genres.
Rebranding Your Radio Station? Solve For ‘X’
(By Buzz Knight) Twitter's rebranding to X got me thinking about the upside to rebranding and the potential nightmare. While most radio owners are not mercurial billionaires, there are certain questions that they should think about before they also rebrand.
Think Your Show Is Inclusive? Think Again
(By Randy Lane) Have you ever been frustrated tuning in to an interview and the host never says who they are talking to? While many shows encourage listeners to join the conversation, they often do not make it easy to follow the conversation.
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