Binnie Backs Stella Mars As Maine Regional Operations Director
Binnie Media Maine has appointed Stella Mars as its new Regional Director of Operations for the Portland-based cluster. Mars' return to Portland marks a full-circle moment in her career, having started her radio journey at what became Binnie's 107.5 Frank FM.
Digital Synergy Is Key In Marketron’s 2024 Radio Revenue Outlook
Despite misconceptions about its effectiveness as an advertising medium, radio stands firm against digital competition. Marketron has released a sunny 2024 revenue outlook as radio continues to prove its durability and relevance in the advertising world.
iHeartMedia Consolidates Nationwide Ad Sales Divisions
In its continued restructuring of its organizational operations, iHeartMedia has announced a significant shake-up of its advertising sales departments. In a company memo given to Radio Ink, iHeart leadership outlines plans to capitalize on digital and data-driven assets.
Devaluing Radio
(By Mike McVay) One can drive across America and hear no air talent 7:00pm-6:00am. No talent of any kind. Not a local personality, not a voice-tracked talent, no syndication, and not even a personality created by Artificial Intelligence.
Those Radio Play-By-Play Folks Must Be Onto Something
(By John Shomby) Nielsen revealed that, on average, 3.5 MILLION listeners tune in to pro football on the radio. Imagine having numbers like those with your radio station. What lessons can day-to-day radio take from play-by-play sports?
Let’s See The Algorithm Do This
(Buzz Knight) We must embrace the new possibilities of technological advancement and the growth of artificial intelligence. I worked up this exercise to point out the vital importance of the human touch. Here are things an algorithm cannot do for radio stations:
iHeart Bolsters Bay Area Sales Team With Cortese and Farber
iHeartMedia San Francisco has announced the appointment of Nicole Cortese and Todd Farber as the new Vice Presidents of Sales for the Bay Area. Cortese comes to iHeart from Amazon Web Services, while Farber joins from The Walt Disney Company and ABC.
Shawn Parr Leaving ‘Backstage Country,’ Kelly Ford To Host
Just around one year after launching Backstage Country with Beasley Media Group and Key Networks, Shawn Parr is stepping away from the show. Country radio personality Kelly Ford will join Backstage Country as host starting on February 26.
Top Strategies To Introduce Digital Advertising To Radio Clients
Radio Ink asked the industry's top digital sales professionals, "How do you introduce digital advertising to a client who has exclusively purchased on-air spots in the past?” Here are some plans direct from radio’s advertising trailblazers:
Cosette Nowik Heads North For Programming Duties In Wisconsin
Cosette Nowik is on the move from Cumulus Media Chicago to the company's Appleton/Oshkosh cluster in Wisconsin where she will serve as the new Program Director and Afternoon On-Air Host for 96.9 The Fox (WWWX).
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
