Bouvard and Hereau Deal Dual Insights On Hispanic Radio
Nielsen's Tony Hereau and Cumulus Media's Pierre Bouvard have never-before-seen sales stories on the power of Spanish radio to reveal, including how AM/FM crushes TV in reach and ratings among Hispanics and where Spanish radio can best move the sales needle.
Paige Nienaber’s Midweek Idea Dump: Last Minute Mother’s Day
(By Paige Nienaber) Launching a radio station. There’s a lost art. Another MIA methodology is asking people to wear your brand or make a banner and bring it to a concert in hopes of getting backstage passes or ticket upgrades.
How Are Your Verbal Headlines?
(By Randy Lane) Headlines are vital to attracting your audience’s attention. A well-crafted headline also piques curiosity and creates a sense of urgency and desire to hear or read more. The same applies to what you say out loud on your show.
Life Lessons From A 90-Year-Old
(By Rick Fink) My dad, we called him “Pa”, would have turned 90 on Tuesday, April 23. He didn’t make it to 90, he only made it to 65. I titled this the way I did because the life lessons he taught in the 37 years we were together are ones I still try to live by today.
Hours Before Q1 Earnings Call, Beasley Layoffs Cut 7%
Beasley Media Group has announced a 7% reduction in its workforce, impacting its operations in Boston, Philadelphia, Ft. Myers, and Charlotte. The RIFs came one day before the company reports its first-quarter earnings for 2024.
Michigan Broadcaster Behind The Eagles’ First #1 Passes Away
Jim Higgs, a revered Kalamazoo-area broadcaster, has passed away after an illness at the age of 79. Higgs is remembered for his tireless passion for radio in and out of the studio and his memorable voice that colored the airwaves for six decades.
Mike Sanders Is Birmingham Bound As ‘Sandman’ Joins Summit
SummitMedia Birmingham has announced the appointment of Mike "Sandman" Sanders as the new Program Director for Country 104.7 (WZZK). Sanders moves to WZZK from his weekend host spot at Midwest Communications' Mix 92.9 (WJXA) in Nashville.
FCC Sets Reinstatement Date For Diversity Data Collection
Back in February, the FCC decided, by 3-2 party-line vote, to reinstate the annual requirement for broadcasters to report employee data on race, ethnicity, and gender after being inactive for two decades. Now a restart date has been set for the summer.
Hispanic Women Cannot Be Ignored In Radio Ad Strategies
Hispanic women are emerging as a dominant force in both media and consumer behavior and cultural trends, redefining the advertising landscape with their substantial influence on both household and luxury item purchases and proving a key part of radio ad strategy.
Jim Ferretti Out At Alpha Media Portland’s FM News 101 KXL
101 KXL News Director Jim Ferretti has parted ways with Alpha Media Portland. Ferretti posted on his personal Facebook page saying, "I first started at KXL in the year 2000. The last 15 years straight. Today my time came to an end after a mutual agreement."
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