Everybody, Somebody, Anybody, and Nobody
(By Pat Bryson) One of the managers who works for a company I consult sent this saying to me. I’m not sure who originally created it, but it’s too good not to pass on. This is a story about four people named Everybody, Somebody, Anybody, and Nobody.
Give Your Radio Commercial a Point of View
(By Jeffrey Hedquist) When you write your radio commercial from a specific point of view you give it focus. The more specific it is, the more believable the spot can be. It’s about the listener.
The Radio Revenue Problem
(By Loyd Ford) What I am writing about today is for the sales manager or market manager who is reassessing their sales efforts. Maybe revenue is down. Maybe it isn’t what it used to be. That’s not a sign the sky is falling. Not at all.
Salem Media Closes $5.5m Sale On Its California Headquarters
Salem Media Group has completed the sale of its Camarillo, CA headquarters in a transaction finalized on May 1, but that doesn't mean the Christian broadcast company will be leaving Ventura County any time soon.
NABLF, Foundation For A Bright Future Pair To Empower Students
The NAB Leadership Foundation has entered into an innovative partnership with the Foundation For A Bright Future, a nonprofit focused on aiding underprivileged and underrepresented children, to provide sustainable career paths in media for students.
From Sacramento to Dallas: Andrew Garcia Joins KERA As Host
After a stint at Sacramento's Capital Public Radio, Andrew Garcia is joining Dallas, Texas' KERA News 90.1 as Morning Edition Host. Garcia previously volunteered and advised at KSSU, California State University-Sacramento’s student-run station.
John Tretbar’s ‘Well Headlines’ Brings Oil Industry News To Radio
Journalist and broadcaster John P. Tretbar has introduced Well Headlines, a new 90-second daily syndicated radio segment focused on the oil energy sector. The report delivers updates on events that influence financial markets and impact the oil industry.
Rudy Giuliani Pulled From NYC’s WABC For 2020 Election Claims
Red Apple Media's 77WABC has suspended former NYC Mayor Rudy Giuliani and canceled his daily talk show following his repeated attempts to discuss discredited claims about the 2020 presidential election, despite warnings against doing so.
Los Angeles’ LAist Is Public Radio’s Latest Seeking Staff Buyouts
A second Los Angeles area NPR affiliate is navigating financial challenges by introducing a voluntary buyout program aimed at reducing its workforce while attempting to avoid layoffs. LAist (KPCC) is trying to reduce the effects of a multi-million dollar budget shortfall.
Mark Boelke Named Entravision CFO Amid Executive Streamlining
As Entravision Communications maneuvers around the impending closure of Meta's Authorized Sales Partner program, the global digital advertising leader and Hispanic radio broadcaster is streamlining its executive management team.
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