SiriusXM Shifts Focus Back to Cars, Ending App Streaming Push
At the end of 2023, SiriusXM revealed a revamped brand and app as CEO Jennifer Witz announced a heavily streaming-focused initiative to capture new - and ideally younger - subscribers. One year later, that push appears to have fallen flat as the company redirects.
SiriusXM Secures Former ADT Exec Wayne Thorsen as COO
SiriusXM has announced the appointment of Wayne Thorsen as Executive Vice President and Chief Operating Officer, beginning December 16. Thorsen joins SiriusXM from ADT Inc., where he served as Executive Vice President and Chief Business Officer.
Dr. Cornell West, Jesse Jackson Jr. Join ‘Audacious’ KBLA Lineup
Los Angeles' KBLA Talk 1580 has announced a revamped weekday schedule of what it calls "the most audacious line-up of Black male talkers in the nation." KBLA is introducing shows hosted by Dr. Cornel West, former Congressman Jesse Jackson Jr., and more.
Study Reveals What Makes Podcast Ads Resonate with Audiences
For brands, podcasting success depends on more than just placing ads - it requires creating messages that resonate deeply with audiences. Recent findings from a Veritonic study provide insights into how marketers can craft podcast ads that drive results.
GroupM Forecast: Digital Audio Up, AM/FM Flat For 2025
While global advertising investments reached a record $1 trillion in 2024, driven by digital and retail media growth, GroupM’s End-of-Year Global Advertising Forecast expects traditional audio platforms to face challenges in the coming year.
Radio Is Helping Apple, Hulu, and Disney+ Win Audiences
With services like Netflix, Hulu, Disney+, and Amazon Prime Video commanding significant attention and ad dollars, even the streaming giants are turning to radio and podcasts to effectively promote their platforms in an increasingly crowded and chaotic marketplace.
Hard Knocks, Hard Truths: Leadership Lessons for Radio
(By Mike McVay) Those who know me best know that I am a diehard Steelers fan. My love of sports bleeds into my beliefs in how to manage and coach. It is passionate fans who drive sports as well as radio.
From LEGO to Radio: Crowdsourcing Your Listeners’ Creativity
(By John Shomby) Every week, we see columns and posts taking the radio industry to task for a general lack of creativity. Recently, I came across an interesting piece about brands that have turned to loyal customers for product ideas and been successful.
Innovation Starts Today: Building a Tech Evaluation Team
(By Buzz Knight) CES 2025 is coming soon, and I’m excited to be soaking up the spirit of innovation. To thrive in the competitive marketplace, every business needs to confront the challenges and opportunities of solving problems and creating new revenue paths.
Digital Audio Gains Amid Traditional Decline in MAGNA Forecast
The global advertising market achieved its strongest surge in 25 years outside of post-COVID recovery in 2024 according to the latest results from MAGNA, but in a year of elections and Olympics, audio leaned more on digital than ever before to stop a slump.
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