NRG Media Welcomes Matt McMaster Back to Nebraska Radio
NRG Media Omaha has announced Matt McMaster as the newest addition to 1620 the Zone (KOZN-AM). McMaster will join longtime market personality Gary Sharp on the new Gary and Matt Show, which airs weekday mornings.
Audacy Milwaukee Raises $100K in Toys and Care for Foster Kids
Audacy Milwaukee’s 105.7 The Fan raised $100,000 during its 18th annual Toy Drive to support the Robyn’s Nest program at Children’s Wisconsin. The funds will help provide gifts, clothing, hygiene items, and other supplies for children in foster care.
iHeartMedia Integrates Unified ID 2.0 Into Audio Marketing Plan
iHeartMedia has announced its adoption of Unified ID 2.0, an open-source, privacy-focused identity framework developed by The Trade Desk. The integration aims to provide advertisers with improved targeting, measurement, and attribution for audio ads.
Parsons Named Connecticut Broadcasters Association President
The Connecticut Broadcasters Association has named Jennifer Parsons its new President, effective January 2. Parsons, the former General Manager of WZBG-FM in Litchfield, will succeed Michael Ryan, who is retiring after 12 years leading the association.
KRBE’s ‘Houston’s Little Heroes’ Raises $164K for Texas Kids
Cumulus Media’s 104.1 KRBE raised $164,012 during its third annual Houston’s Little Heroes event, supporting Texas Children’s Hospital. The event occurred on December 5, beginning with a live broadcast from TCH by The Roula & Ryan Show.
KISM, Mt. Vernon Police Spread Holiday Cheer to Hundreds of Kids
Saga Communications' KISM 92.9 teamed up with the Mt. Vernon Police Department for the annual Pack a Patrol Car toy drive, achieving record-breaking results. The 2024 campaign gathered over 750 toys, $1,245 in gift cards, and $360 in cash.
Orbyt Gives vCreative a Canadian Connection
vCreative has partnered with Orbyt Media for exclusive ad sales and affiliate representation across Canada for vCreative’s suite of tools, which includes vPPO, vProMedia, vPromotions, PromoSuite Next, and PromoSuite Mail.
Edison Research Highlights Its Top Ten Insights of 2024
From podcasting and digital audio to smart devices and election data, Edison Research is highlighting its top ten findings from its 2024 studies. The year-end review unpacked insights into the evolving landscape of audio and media consumption.
WPP: AI and Human Creativity Will Shape Marketing In 2025
In its Road to 2025 report, ad conglomerate WPP gathered industry leaders to predict key trends shaping the future of marketing. The conversations focused on artificial intelligence, the synergy between technology and human creativity, and data-driven personalization.
Paige Nienaber’s Midweek Idea Dump: The 37 Bits of Christmas
(By Paige Nienaber) In radio, the drive time shows are who usually drive the bus on Hallmark Holidays and with so many of them out of town starting this Friday, it means that you need to find other ways to address Christmas in the waning days.
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