Radio Tops TV for Financial Brands Seeking Engaged Investors
Financial service brands looking to get the most bang for their advertising buck might be best served by turning to radio. Seven consumer studies have found that radio listeners are significantly more engaged with financial services than TV viewers.
Paige Nienaber’s Midweek Idea Dump: Intro To Googlizing
(By Paige Nienaber) If pennies are going away or it’s Valentine's or you’re expecting the coldest weekend since 1947, you kind of need to acknowledge it. You could do a morning show topic or a weekend theme. Or you could change up your web graphic.
Who’s Your Content Decision-Maker?
(By Randy Lane) In our workshops, we define each player's role on the show. We identify the mic order, who is the heart of the show, who is the lightning rod player, and so on. One of the most crucial discussions is who decides what content gets on the show.
Z107.5 St. Jude Radiothon Raises Nearly $96K In Ruston
Red Peach LLC's Z107.5 (KXKZ) in Ruston, LA, concluded its annual St. Jude Radiothon with a fundraising total of $95,690. The event, supported by Super 1 Foods and the Zeta Rho-Epsilon Sigma Alpha service group, surpassed last year's amount by $1,733.
SiriusXM Brings on Former Airbnb Exec as General Counsel
SiriusXM has appointed Richard Baer as Executive Vice President, General Counsel, and Secretary, effective March 3. Baer will take over the role from Patrick Donnelly, who is retiring in April after nearly 27 years with the company.
Christy Holifield Named Market President For iHeart Greensboro
iHeartMedia has appointed Christy Holifield as President of its Greensboro, NC, market. She replaces Kellie Holeman, who held the role since 2019. Holifield previously served as Vice President of Sales for iHeartMedia Columbia.
Media Monitors Spot Ten: Progressive Leads, Grainger Hits Third
Progressive has reclaimed the number one spot on the Media Monitors Spot Ten Radio rankings for the week of February 10-16 in monitored markets. TurboTax, which held the top position last week, now ranks second.
US Soccer and Westwood One Sports Announce Audio Partnership
US Soccer and Cumulus Media have signed a multi-year agreement making Westwood One Sports the team's exclusive English-language audio partner. The partnership grants Westwood One Sports broadcast rights to all US Soccer Federation-hosted matches.
Alliance for Women in Media Announces 2025 Board of Directors
The Alliance for Women in Media has revealed its 2025 National Board of Directors and Officers, marking a pivotal year as the organization prepares to celebrate the 50th anniversary of the Gracie Awards.
Country Music is H-O-T
(By Mike McVay) At the first CRS that I attended in the very early '90s, discussion included the stereotype that Country listeners all drive pickup trucks with gun racks in the back. Now, Country is hotter than ever.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
