Report: With Geotargeting Now Mainstream, Radio Can Capitalize
With advertiser adoption of geotargeting strategies nearing saturation, new research shows there are location-based marketing dollars to claim with help from technology heralded by former FCC Commissioner Geoffrey Starks as “the dawn of a new possibility for radio.”
The Importance of Coaching
(Mike McVay) During my career, I’ve had a variety of coaches and mentors. They not only improved my skills, but they inspired me to become a consultant. It was the coaching from others that led me to understand that we are all lifelong projects.
A Recipe For Revival That Radio Should Steal
(John Shomby) When the pandemic drove an Italian restaurant in Nashville to the brink of closure after 25 years, owner Nick Pellegrino announced the end on social media. But then, something odd and very fortuitous happened.
Country Radio Hall Marks 50 Years with Nashville Ceremony
The Country Radio Hall of Fame marks its 50th anniversary with a week of celebratory programming surrounding last night's annual induction ceremony, including the launch of a special streaming channel through Nashville's historic WSM.
Not His First Portland Rodeo: Jamie Tanchyk Joins The Bull
Jamie Tanchyk is coming back to Portland radio, joining Alpha Media's 98.7 The Bull (KUPL) as the new midday host starting Monday, July 28. Tanchyk was previously heard on cross-town rival 99.5 The Wolf (KWJJ) before being let go in Audacy layoffs earlier this year.
VSiN Bets On Mission Media AI for Multi-Platform Ad Sales
Mission Media AI has entered into a new agreement with VSiN to serve as the exclusive advertising sales representative for the sports betting network’s range of platforms, including its streaming audio station, more than 20 weekly podcasts, and SiriusXM.
Bye-Bye Bella: Portland’s Fan Gets New FM Sports Signal
Audacy Portland is giving 1080 The Fan (KFXX-AM) a second home. As of July 22, the station simulcasts on 105.1 FM, bumping Hot AC-formatted Bella 105 (KRSK) for a new, fully local weekday lineup as the station gets a new Brand Manager to match.
Benztown Brings APM Music’s AI-Driven Platform to Radio
Radio imager Benztown has partnered with APM Music to offer radio stations access to APM’s AI-powered search platform. APM’s library is designed to support audio producers in finding licensed music proficiently for on-air spots, digital campaigns, and social media.
iHeart Zooms In with Lenz as Milwaukee Market President
iHeartMedia has promoted Dan Lenz to the role of Market President for its Milwaukee operations. Lenz, who joined the broadcaster in 2017, has served as the six-station cluster's Senior Vice President of Sales since 2021.
NRB Applauds CPB Defunding as Win for Christian Media
While public radio begins to grapple with the fallout of a $1.1 billion rescission of federal funding, the world's largest association of Christian communicators is cheering Congress for what it calls a "critical course correction" to ensure equality for religious speech.
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