Report: Hispanic Radio Outpaces Digital Influencers in Trust
A new report is again providing proof that Spanish-language radio is not a niche format: it’s a trusted, influential, and daily-used media source that drives results and reflects the lived experiences of millions of Americans. And advertisers would be wise to take note.
The Dangerous Lie
(Loyd Ford) Since the pandemic, there has been a growing ideology among local salespeople that sellers can accomplish just as much with email and phone calls as they can with in-person visits. If you want to be wildly successful selling advertising, know this: It's a lie.
Copy Catalyst: Phone A Friend
(Jeffrey Hedquist) Stuck for an idea, a new angle, or a new approach to create a commercial that will help your client get results? Ask someone else how they would convince/influence an audience member to purchase from (or visit/vote for/donate to) your client.
Registration Opens for 2025 NAFB Convention in Kansas City
The National Association of Farm Broadcasting has opened registration for its 82nd annual NAFB Convention, to be held November 19 through 21 in Kansas City. This year, organizers have themed the convention “The Place to Be.”
A New Breeze Blows Through Norfolk, Courtesy of iHeart
iHeartMedia Norfolk has officially launched 105.3 The Breeze (WNOH), a new adult contemporary station, as part of a broader frequency shuffle that moved the company’s Black Information Network programming from 105.3 to 92.1 FM (WHBT).
Bay Area Sportscaster Greg Papa Announces Cancer Diagnosis
Greg Papa, Bay Area sports broadcaster and the voice of the San Francisco 49ers, has announced he is stepping away from his on-air duties after being diagnosed with cancer. The KNBR midday host shared the news with fans and colleagues on August 1.
Corporation for Public Broadcasting to Shut Down By January
The Corporation for Public Broadcasting will begin an orderly wind-down of its operations following the elimination of federal support in the latest Congressional budget package. The move comes after more than half a century of public funding and programming support.
More Than a Closer: Lessons From a Radio Wayne Streetfighter
Reigning Radio Wayne “Streetfighter of the Year” Jodi Korlacki of CMG Jacksonville proves trust, strategy, and radio’s unmatched attention still win. Catching up with Radio Ink, she shares what clients really want and how to win the battle for Main Street.
Why Talent Coaching Matters (And I Love It)
(Randy Lane) Great content starts with great talent. Always has. But today, especially in radio, talent matters more than ever. That’s where coaching comes in. And for me, it’s still the most rewarding part of the business.
iHeartMedia Unveils New Markets Group Leadership
One day after the announcement that iHeartMedia Markets Group President Hartley Adkins will retire at the end of the summer, the broadcast group has announced its succession plans for the leadership of more than 860 radio stations across the US.
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