Lotus Closes On KFWB-AM
The $11.2 million purchase of KFWB-AM in Los Angeles is now closed. Lotus Communications purchased the station from Universal Media Access KFWB-AM, LLC. The sale was announced on October 4, 2016. Earlier in 2016, after sitting in a trust since 2011, KFWB-AM was sold to Universal Media Access for $8 million. Eight months later the station was flipped for $11 million. Kalil & Company were the exclusive brokers on the Lotus purchase.
Lowe’s Ramps Up Radio Spend
And comes in second on the Media Monitors weekly chart by airing 30,947 commercials on radio stations all across America last week. GEICO held on to the top spot with 46,644 spots. Lowes' big competitor, The Home Depot, was third with 28,683. Rounding out the top five were McDonald's with 26,100 and employment company Indeed with 25,733.
Bidding Over The Airwaves Brings Big Bucks For United Way
Nothing like a good auction to get the blood pumping and the dollars flowing. On Friday, March 3 WHCU (Ithaca, NY) Morning Newswatch host Lee Rayburn auctioned off a different restaurant and wine pairing every hour to listeners. The auction raised $5,030 in 12 hours (6 a.m. to 6 p.m.).
iHeart Gets Creative With Snapchat
iHeartmedia continues to show how it's hip with the times when it comes to using the latest social media platforms. This past weekend at the iHeartRadio Music Awards, winners of several award categories were announced using Snapchat. Artists that could not make it to the show snapped 10-second acceptance speeches. Check out some of those videos HERE.
GM’s: How Important is Local to You?
Local, local, local. We hear that a lot when asking managers about making a radio station successful. We also hear that as long as content is entertaining, it doesn’t matter where it comes from. So which is it? We turned to a panel of managers who were on Radio Ink’s 2016 Best Managers list for the answer to this question: How important is local autonomy in making a station successful today? Here's what these top managers had to say...
Thank You Entravision Sacramento
Our good friend Angie Balderas, SVP/Integrated Marketing Solutions at Entravision Sacramento, and her talented team put together this great video for Radio Ink's upcoming Hispanic Radio Conference. The conference is set for March 28 and 29 in Fort Lauderdale and feature's Commissioner Michael O'Rielly as one of our keynoters. Check out the video HERE.
Get On The Same Page As Your Listeners
(Bob McCurdy) It's easy to fall prey to what psychologists refer to as the “false consensus” effect, which is when someone over-estimates how much others share their behaviors and beliefs. The danger of this “false consensus” is that it leads to marketing plans and media choices that would influence the designer of the marketing plan but not the consumer. This is dangerous to the long-term health of any business.
10 Morning Shows Talk Trump
(By Randy Lane) How do radio personalities, who thrive on authenticity and topicality, acknowledge the hottest topic on earth? We talked to several of the top morning shows around the country and found that there is no one-size-fits-all answer for how to handle our polarizing president. Here’s what they say...
Is It Local Or Is It…
Local or syndicated is one of the most difficult decisions a manager or programmer can make. Syndicated talent brings the buzz of a well-known name, the access to major artists and entertainers, and high production quality. Yet that national star cannot drive your auto association’s new car or open a new club or venue.
Language On Life Support
(By Ronald Robinson) Radio, for the most part, is made up of the moderates – those who go along with the ingrained or imprinted traditions, keep their heads down, and who also realize the diminishing returns that come from challenging any of the litany of radio’s vaunted edicts.
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With Lou Paskalis
Radio's Top 20 Leaders
Information Or Transformation?
