Don’t Always Fish Where The Fish Are
(By Charlie Sislen) How do you grow your business? One tactic radio has employed – almost to death – is to win a larger share of an existing buy. In other words, fishing with everyone else where you know the fish are.
It’s Radio Revenue Week
By Friday we'll know if the positive revenue momentum is continuing for radio as the country gets back to normal, states open back up and more people receive the coronavirus vaccine. It's one of the busiest weeks in recent memory for earnings calls from the radio industry.
Digitizing Your Audience for Revenue Growth
Is your station streaming content on digital platforms? Do you have effective tools for monetizing your digital audience? If you answered "yes" to the first questions, but "no" to the second ... your station is losing money. So how do radio sellers and managers fix that?
Lack Of Political Drags Down Urban One
It's a theme we're getting used to hearing from public radio companies. A banner political year (2016) is hard to match in an off-political year (2017). Net revenue for Urban One's radio division in Q4 of 2017 was off 7.5%, excluding political revenue was flat for the quarter.
KEZ Phoenix Goes All Christmas
KEZ Christmas In July will feature 24 hours of holiday music July 25. The iHeartMedia station is encouraging listeners to set up a tree and turn on twinkle lights.
It “Sounds Like Country”
Pandora is getting into the country music spirit on June 6, ahead of the CMA Festival and the CMT Music Awards. “Sounds Like Country” is a live celebration in the heart of Nashville and will feature star artists, including Jake Owen, Old Dominion, and RaeLynn.
Nielsen: Radio Strong With Black, Hispanic Consumers
A new report from the ratings company says that Radio reaches more Black and Hispanic consumers each week than any other platform measured by Nielsen. More than 75 million Black and Hispanic consumers tune in to radio every week, according to the new report.
AURN Signs With ARC
American Urban Radio Networks and ARC Software, announced Wednesday that they have entered into an agreement establishing ARC as the primary affiliate research and automation tool for the network.
Steve Triplett Promoted At Beasley Tampa
Triplett has been promoted to the position of Vice President and Market Manager of Beasley Media Group Tampa. He most recently served as the interim Market Manager and Director of Sales for the company’s six-station cluster in the market.
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