A new report from the ratings company says that Radio reaches more Black and Hispanic consumers each week than any other platform measured by Nielsen. 92% of Blacks 18+ listen weekly along with 96% of Hispanics 18+. More than 75 million Black and Hispanic consumers tune in to radio every week, according to the new report.
On a monthly basis, radio’s reach among Black and Hispanic consumers is more than 98% of the standard demographic groups profiled in the report are reached by radio monthly.
2019 Audio Today – Black&Hispanic (Q4 2019) Nielsen says radio offers an advantageous advertising proposition because it primarily reaches these consumers away from home and in their vehicles, closest to the point of purchase. “Around 70% of all radio use by Blacks and Hispanics happens outside of the home, with much of that coming from in-car listening.”
Download the full report HERE