Tim Ryan Will Continue Analyzing For Radio
The San Francisco 49ers have extended the contract of color analyst Tim Ryan through the 2025 season. Ryan will continue to work with Voice of the 49ers Greg Papa, who joined the 49ers in 2019. 49ers games are heard on KNBR in San Francisco.
Station Hopes To Make Seniors Feel Better
Northwestern Media is reaching out to seniors in the community to try to make their lives better. The religious station located n Duluth wants to bring hope and encouragement to seniors by collecting Notes of Hope from listeners. More details HERE.
PBJ Drive Underway In Tulsa
Cox Media Group Tulsa radio stations have started the week-long Spread the Love drive. Partnering with the Community Food Bank of Eastern Oklahoma the four station group is collecting peanut butter and jelly.
vCreative Partners With Reatro
vCreative has chosen Greau Creative to handle all national creative design, event production, communications, and branding. Greau is the marketing division of Reatro Ventures, a company founded by Jason Bailey.
Market Researcher Bill Troy To Retire
Bill Troy, who started TroyResearch in 1997, is retiring March 31. Jonathan Little, VP Sales and Client Services, will launch a new service.
Hester Moving To Mornings WNXX
Jacob Hester, midday host on 104.5 ESPN Baton Rouge, is moving to morning drive. Hester will join T-Bob Herbert on Off the Bench starting February 19.
The Bifurcation of Country
(Mike McVay) Country, as a radio format, has been eroding for several years. Country is seeing an audience rating slide that’s greater than that of other mass music formats.
Lean Forward: A Lesson from Super Bowl Ads
(By Rick Fink) The goal of every ad is to get people to “listen to the ad” and “recall” the ad. I refer to it as...“leaning forward”.
Is It Time To Hire?
(By Laurie Kahn) We recently participated in the Rising Above Summit. The pandemic and hiring were among the many questions raised by radio managers.
Encouraging Sellers Part I
(By Loyd Ford) When you sell for a living, you hear a significant amount of resistance or negativity and objections regularly. Encouragement, sales team care and attention can make a critical difference in better results inside any business.
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