How many times have you had to explain to someone what the new social media app Clubhouse is, or explain to them how to use it? Edison Research says 15% of social media users over the age of 18 have used Clubhouse.
Edison held a webinar on Tuesday to show off their new research on the live audio app., which is barely a year old. Edison pulled the data from The Social Habit, a weekly online tracking study of social media users in America ages 18+. The total sample comprised 4557 social media users. Interviews were conducted between February 15th and April 26th.
Who is the Clubhouse user? According to Edison’s new data 66% are male, 56% are 18-34, 42% are 35-54 and 2% are over 55. 59% of the users are White, 19% are Hispanic/Latino and 17% are Black.
44% of Clubhouse users saying they use the service at least once per day, and 28% saying they use it at least once per week.
I think the jury is out on Clubhouse…is it a feature within another social platform or a stand alone? I’m betting the former and when they get some traction the company will be sold. We’ll see…!