You Can Track the Click, But Who Created It?
(Kathleen Fink) There’s no question that modern attribution tools have made marketing more measurable than ever before. But there’s also a quiet blind spot hiding inside performance marketing that doesn’t get talked about often enough.
iHeartMedia Pens Audio Partnership With Global Gaming League
It describes itself as “a new kind of video game entertainment league where gaming, culture, music, sports, fashion, and reality TV collide.” Now the Global Gaming League has intersected with the United States' largest owner of radio stations, iHeartMedia.
Kari Lake’s USAGM Tenure Was Unlawful, Federal Judge Rules
A federal judge has ruled that Kari Lake never had the legal authority to serve as acting CEO of the US Agency for Global Media, voiding the actions she took during her tenure, including the layoffs of hundreds of agency employees, leading to an uncertain future.
Aurora McGuckin Finds Her Chair on the Cape with MVYRADIO
Out on Massachusetts' Cape Cod, independent, nonprofit Triple A formatted MVYRADIO (WMVY) has named Aurora McGuckin as its Music Director. The New York City native arrived on Martha's Vineyard in 2023 looking for an internship and was hired on the spot.
Holston Valley Raises $682K, Tops $6M All-Time For Niswonger
Fourteen years in, the numbers keep climbing for Holston Valley Broadcasting Corporation's annual Radiothon for Niswonger Children's Hospital. This year's two-day effort around Tennessee's Tri-Cities raised $682,255, pushing the event's all-time total past $6,000,000.
Amanda Habrowski Back In Detroit to Lead Alt 98.7 Mornings
Detroit native Amanda Habrowski is headed home to take mornings at Audacy's ALT 98.7 (WDZH). It's a full-circle moment for Habrowski, who spent the better part of two decades building her career across markets including Fort Wayne, Portland, and Las Vegas.
New Data Confirms Radio’s Strong Grip on American Audio Habits
As streaming options multiply and podcasts challenge the medium on new fronts, traditional radio still isn't going anywhere. AM/FM's weekly reach remains "stable and dominant," per new research from FMR/Eastlan National Radio Listening Survey.
Freedom Means Choice
(John Ostlund) Recently, the FCC encouraged radio stations to air “Pledge America” campaigns to commemorate the 250th anniversary of the signing of the Declaration of Independence. On the surface, none of this sounds objectionable. But government direction of speech is.
Nueva Network Expands Hispanic Media Footprint With LMN Deal
Nueva Network used its second annual upfront at Sony Hall to announce a strategic partnership with Latino Media Network, the acquisition of the Latino Podcast Awards, and two new digital products, all while celebrating the company's fifth anniversary.
Paige Nienaber’s Midweek Idea Dump: Support The Troops
(Paige Nienaber) This is the time for us to support the military and their families. If you were working in ‘91, post 9/11, and ‘93, you remember that we did remarkable, heartfelt radio. We were relevant and compelling. Most important thing: don't get political.
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