How To Show Clients Your Audience’s Spending Power
(By Marc Greenspan) A client asks “Is this going to make my company money?” A new car dealer may not care that you have 262,600 people tuning to your station, but they do care if data shows your listeners will spend $1.16 billion at new car dealers over the next year.
Secrets Of Small & Medium Market Recruitment
(By Mike McVay) Finding air talent and sellers for small and medium market radio stations isn’t the easiest task, but the opportunities may be greater than you'd expect. This week I’m sharing takeaways from the NAB Show table that I hosted which focused on recruitment.
Hope Is Not A Strategy
(By Buzz Knight) It was tremendous being with so many friends and colleagues at NAB Show. It’s uplifting to be connected in person with so many folks after our recent period of disconnection. But we cannot forget the words of friend and industry veteran Gary Marince: “Hope is not a strategy.”
Death Of A ‘Salesperson’
(By Loyd Ford) Language is constantly evolving, and words change their meanings over time. We don’t often notice it if we are used to using the same words, but the perception can be completely different for candidates you hope to attract to your sales team.
Who Were America’s Top Podcasts In April?
Triton Digital released its US Podcast Report for April 2023 on Thursday. For the US' top podcasts by downloads, NPR News Now, produced by National Public Media, claims and retains the top spot on the list. Audiochuck and SiriusXM Media's Crime Junkie takes second.
Eclectic Mix Win New York Festivals Radio Awards
The 2023 New York Festivals Radio Awards has recognized the best creative audio entries from storytellers around the world. Gold trophies were given to entries across various categories, including news coverage, podcasts, audiobooks, documentaries, dramas, entertainment, and music specials.
Radio Host Is The Latest To Run For President In 2024
Conservative talk radio host Larry Elder has announced his candidacy for the 2024 Republican presidential nomination. Elder, who unsuccessfully sought to replace California Governor Gavin Newsom in a recall election last year. He made the announcement on Fox News on Thursday.
Monday: What Did Radio’s Innovators Get From NAB?
Optimism was up at NAB Show 2023, and Radio Ink recaps the bright lights, big sessions, and new tech from the Las Vegas Convention Center with the industry's innovators next week. What caught the eye of radio's leaders? Check your headlines first thing on Monday morning.
Coats Reviews NAB With RBR+TVBR’s Jacobson
Fresh from Vegas, Radio Ink's Online Editor Cameron Coats joined RBR+TVBR Editor-in-Chief Adam R Jacobson for a NAB Show recap on The InFOCUS Podcast. The two discussed how the fight for AM took center stage and the industry's renewed optimism in the face of challenges.
A New Houston Shakeup: SBS Nabs Urban One’s KROI
Spanish Broadcasting System is set to purchase Houston gospel station KROI from Urban One for $7.5 million. Urban One is selling the station to meet FCC ownership limits after purchasing Cox Media Group's four stations in the Houston market for $27.5 million earlier in April.















