Helping Local Business Word Of Mouth
(By Loyd Ford) People have talked about this forever. Guess what? In the Covid-era, word of mouth is stronger than it has ever been. In fact, as a seller, you will hear local business owners say, “Nothing beats word of mouth.”
What if You Had a Joe Rogan Problem?
A montage of Joe Rogan using the 'N' word on previous episodes of his podcast has been posted to social media. It led to India.Arie's pulling all of her music from Spotify, and to Rogan apologizing. Spotify CEO Daniel Ek has not gotten involved.
Boosting Blood Supplies In Portland
92.3 KGON (KGON-FM), Portland is partnering with American Red Cross, McMenamins Crystal Ballroom, and Backwoods Brewing to address the blood shortage. "Pints for Pints Blood Drive" is set for February 10, at the McMenamins Crystal Ballroom in Portland OR.
Has Radio Lost its Promotional Punch?
That's what Barry Massarsky told the House Judiciary committee this week during its hearing to discuss the Respecting Artists with the American Music Fairness Act. Massarsky is a Partner and Co-Leader of Music Economics and Valuation Services Practice for Citrin Cooperman Advisors.
Optimizing Political Ad Spending
$7.8 Billion will be spent in the 2022 political advertising season, with 2.7 percent of that going to AM/FM radio. Nielson's Tony Hereau, VP-Cross Platform Insights, believes there's a disconnect as stats show AM/FM radio makes up 14 percent of total media usage.
Moving To Middays
iHeartMedia has announced that Sami Jo Negron has been named Midday Host for Y100, in Miami. She's been producer for “Elvis Duran and The Morning Show” at the station since 2020 and also worked on the air.
CRB Scholarship Endowments
The Country Radio Broadcasters will distribute $25,000 in educational endowments among four universities. The scholarship funds will be formally presented during the CRS New Faces of Country Music® Show on Friday, February 25.
Murrow Awards Deadline Coming Up
The deadline for The Murrow Awards is February 10. Work aired or published between January 1, 2021 and December 31, 2021 is eligible for entry.
Family Radio Adds Orlando Signal
Family Radio is now heard in Orlando on 1190 AM. Family Stations has acquired WAMT from Relevant Radio, putting the Christian network on four Florida stations.
Benztown Show Prep Package
Benztown has added what it is billing as an advanced show prep service. The Rooster, along with common show-prep elements, offers produced bits, as well as phone calls and content for stations’ own blogs.















