Headlines

Salem Radio Network has signed Brandon Tatum to replace Larry Elder, who announced his retirement from radio on April 3rd. He will take over a network show with 387 total affiliates beginning Monday, May 16th.

(By Randy Lane) The great reopening is happening across North America. Last week we posted ideas for giveaways and in-person events. Here’s how to execute a flawless appearance.

(By Marc Greenspan) In the last column, I spoke about prospecting for advertisers that aren’t currently using radio. I outlined how to find advertisers whose target audience is heavy radio users. While growing the overall radio pie is valuable, one cannot forget the true goal: to bring new dollars to your station or cluster.

(By Rick Fink) Do you believe… radio works? That's a silly question, right? Sure, radio works, but do your media reps believe it works?

(By Michael Doyle) Ken Blanchard and Sheldon Bowles classic book “Raving Fans” is one of my favorites to review when I need to turn around a radio business. I’ve had entire groups of employees read the short book about a man searching for examples of great customer service.

(By Loyd Ford) We all know those sales managers who want more, more, more. It’s always push, push, push, but how much does your personal psychology play in helping you sell more?

The NAB believes more needs to be done to protect Journalists from violence. NAB President and CEO Curtis LeGeyt in a blog post writes- "Reporters deserve the right to report the news without fear or favor – and our democracy depends on it."

U.S moms are showing adjustment in their media habits, according to the Moms and Media 2022 report from The Research Moms of Edison Research. More moms are listening to radio and are using more hands-free assistance.

(Mike McVay) Disruption is nothing new to radio. Once a dynamic disruptor itself, the medium has been under attack for years, mostly since the mid-90s when the Internet invaded homes on a larger scale. There were early disruptors to radio. Anything that takes away Time Spent Listening is a disruptor.

WDKX announced on Twitter that the radio station's co-founder Gloria Langston has died. Langston and her husband co-founded WDKX in 1974, which was the first Black-owned station in Rochester and one of the first Black-owned stations in New York State.