What Makes Your Clients Loyal…To You?
(By Rick Fink) While reading a story on customer satisfaction with products, it dawned on me that the reasons people stay loyal to certain products or brands are the same reasons that business owners stay loyal to their media reps and stations.
8 Ways To Overcome A Sales Slump
(By Loyd Ford) It gets really sticky when you are in a sales slump. You start to doubt yourself. Others on your sales team may look at you differently. Your brain will surely try to trick you into thinking this is permanent, and you deserve it, but you don’t.
Growing Revenue With The Right Spot Load
(By Marc Greenspan) Grow your revenue by getting your existing clients to buy more spots! This sounds simple, but you need data to demonstrate the value of this investment to justify your request to the advertiser.
The Lawyers Ruined Radio
(By Mike McVay) Who hasn’t heard the expression “Lawyers ruined radio?” Usually, it is spoken after you’ve been turned down for a promotion that you wanted to execute, the rejection of a talent or seller you wanted to hire, or an appearance that you wanted to execute has been deemed inappropriate for the station.
CT 40 Holiday Weekend Program
Skyview Networks’ CT 40 with Fitz is offering a special program the July 4th Holiday Weekend. CT 40 Let Freedom Sing 4th of July is a special holiday edition of the weekly CT 40 with Fitz Countdown.
Emmis Nets $25 Million From Indy Cluster
That nugget of information was detailed in an SEC filing by Urban One on Friday. Last week Emmis and Urban One announced that Alfred Liggins' company would be purchasing the last remaining radio cluster from Emmis, which has been exiting the radio business over the last several years.
Beasley Host Off The Air to Run For Office
Popular Fort Myers morning show host Jason Jones, also known as Big Mama, has officially qualified to run for the Lee County Florida School Board and has been off the air since June 10th.
Sport Betting Radio In Providence
The Score AM 790 (WPRV-AM) will be the first Sports and Sports Betting radio station in the Providence market. AM 790 Talk and Business will flip to The Score August 8th.
Why Do People Buy Smart Speakers?
To listen to music, according to data released by Edison Research and NPR. That was the reason in 2017 and that's the reason today. Is your radio station taking advantage of that fact?
BIA Reduces Advertising Forecast Estimate
BIA Advisory Services has decreased its 2022 U.S. Local Advertising Forecast estimate to $167.4 billion, from its original estimate of $173.3 billion issued in December 2021. Here's why...















